Senior Product Marketing Manager, Sales Cloud (Core)

Salesforce•Chicago, IL

22h

About The Position

Salesforce is seeking a Senior Product Marketing Manager to serve as a strategic anchor for products within the Sales Cloud portfolio. The role connects Product, customers, and the market, using product and customer understanding to shape positioning, messaging, product narratives, and the path to value from roadmap through adoption. The manager owns the product story and acts as a trusted source of truth so customers, sellers, analysts, and partners understand the portfolio’s value and differentiation. The role defines product positioning and messaging, partners closely with Product on roadmaps and strategy, coordinates the product story across channels and releases, and develops content and enablement to support customer adoption. It also aligns cross-functional teams around a consistent product strategy. Success includes a clear, differentiated product story; reliable messaging used across Product and Marketing; improved customer adoption and maturity; and recognition of Salesforce as a category leader.

Requirements

At least 7 years of experience in product marketing, product management, strategy, or a related field.
Deep experience developing positioning, messaging, product narratives, and competitive strategy for complex products.
Strong product and technical aptitude, including the ability to understand roadmaps, technology, and customer use cases and translate them into business value.
Deep understanding of customer needs, pain points, buying dynamics, and competitive markets.
Exceptional storytelling and communication skills for executive, technical, and customer audiences.
Experience developing product demos, videos, web content, events, and customer-facing content.
Experience working with Analyst Relations, Communications, Customer Success, partners, or field teams.
Ability to influence senior stakeholders and lead cross-functional teams without direct authority.
Strategic thinking and ability to navigate ambiguity and move from strategy to execution.

Responsibilities

Define differentiated positioning, messaging, value propositions, and technical narratives for Sales Cloud products, incorporating competitive and customer intelligence.
Own the relationship with Product and develop deep expertise in product roadmaps, technology, and customer use cases.
Translate product capabilities and roadmaps into market narratives and influence product and portfolio strategy.
Coordinate the product story across releases, web, content, social, events, demos, videos, and customer stories.
Partner with Communications and Analyst Relations to strengthen Salesforce’s category leadership and act as a technical voice with industry analysts.
Define customers’ path to value after purchase, including setup, technical guidance, best practices, tutorials, and maturity.
Develop adoption content and enablement for customers, partners, CSG, and field teams.
Align Product, Sales, Marketing, Creative, Communications, AR/PR, Customer Success, and partners around the product story and strategy.
Build and maintain a source of truth that teams can use to communicate the product story consistently and credibly.