Marketing Manager (remote US)

HarperCollins Publishers • ,

20h • $65,000 - $77,000 • Remote

About The Position

The Marketing Manager serves on the Direct-to-Consumer marketing team supporting Study Gateway, MasterLectures, and FaithGateway Online Bible Studies. The role is responsible for day-to-day marketing campaign execution and coordination, working with brand marketing leadership and cross-functional teams to bring marketing plans from concept to launch.

The position collaborates with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners. It coordinates campaign deliverables, maintains timelines, implements marketing initiatives, and supports strong customer experiences. This is a collaborative, execution-focused role requiring careful project management, cross-team communication, writing and editing customer-facing content, and accurate, timely campaign delivery.

The Marketing Manager also supports campaign reporting, content planning, partner communications, and ongoing marketing operations. The role uses established strategies, performance metrics, and customer insights to help improve marketing effectiveness and execution. The supported brands offer online Bible studies, subscription-based video Bible studies, and subscription-based seminary-level video learning.

Requirements

• At least 3 years of experience in marketing, eCommerce, communications, publicity, events, or a related field.
• A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies.
• Solid understanding of marketing and consumer behavior principles, with familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices.
• Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders.
• Exceptional written and verbal communication skills, including experience writing and editing direct-response and customer-facing marketing copy.
• Strong project management and organizational skills, exceptional attention to detail, and the ability to manage multiple projects, deadlines, and competing priorities.
• Ability to work effectively across teams, manage stakeholder relationships, and proactively follow through on deliverables.
• Comfort working with marketing performance data and ability to compile, interpret, and communicate campaign, sales, and customer engagement results.
• Strong digital aptitude and ability to quickly learn and use marketing, eCommerce, content management, and project management platforms.
• Proficiency with Microsoft Office.
• Highly collaborative, with a strong sense of individual and team accountability.
• Proactive, dependable, and committed to high-quality execution.
• Flexible and adaptable when priorities, timelines, and business needs change.
• Curious and willing to learn, test, and adopt new marketing tools, technologies, and processes.
• Passion for published resources that help people grow in and apply their faith.

Nice To Haves

• Experience with consumer or content-based products.
• Working knowledge of the publishing industry and familiarity with Christian authors, publishers, ministries, and media.
• Knowledge of trends and best practices in content marketing and/or eCommerce, audience engagement, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies.
• Prior book publishing or women’s ministry experience.
• Experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite.

Responsibilities

• Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies, ensuring deliverables are accurate, timely, and aligned with established strategy and brand direction.
• Coordinate product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and other promotions from kickoff through launch.
• Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications.
• Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements.
• Coordinate with internal teams and external partners to execute campaigns and keep deliverables on schedule.
• Serve as a day-to-day marketing contact for publishing teams and external partners, coordinating campaign assets, product information, timelines, approvals, and deliverables.
• Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders, escalating risks and roadblocks as appropriate.
• Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks.
• Prepare campaign reports and performance updates for DTC teams, publishing partners, and other stakeholders.
• Support campaign retrospectives by documenting results, learnings, customer feedback, and opportunities for future improvement.
• Maintain marketing calendars, project timelines, campaign documentation, and workflow tools.
• Coordinate marketing-related content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams.
• Support approved testing and optimization initiatives through implementation, quality assurance, and performance reporting.

Benefits

• Comprehensive and highly competitive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed