Senior Director, Marketing - US Biosimilars
About The Position
The Senior Director, Marketing – US Biosimilars is a commercial leader responsible for US biosimilars portfolio strategy and for developing and executing marketing and commercial strategies for pipeline, launch, and in-line biosimilar products. The role leads integrated launch planning, generates market and competitive insights, evaluates post-launch performance, and coordinates with cross-functional partners to achieve agreed market share, volume, revenue, margin, and profitability objectives. The position leads portfolio strategy, pipeline assessment, opportunity prioritization, sequencing, and resource recommendations. It translates market, customer, payer, reimbursement, pricing, contracting, and competitive insights into differentiated commercial strategies, and maintains market and competitor intelligence to recommend portfolio priorities and investment decisions. The Senior Director leads commercial planning and readiness for biosimilar launches and in-line products; establishes and evaluates performance measures; and directs customer-facing strategies and materials with relevant cross-functional teams. The role also leads complex initiatives across a matrixed organization, communicates strategies and performance to senior leadership, participates in customer meetings as needed, and uses research, forecasting, competitive intelligence, and analytics to develop insights and executive recommendations.
Requirements
- BA/BS degree.
- 10+ years of relevant pharmaceutical-industry experience.
- At least 1 year of direct commercial biosimilars experience.
- Experience leading portfolio strategy, commercial assessment, pipeline prioritization, complex launches, in-line product management, or a combination of these areas.
- Director-level or comparable scope demonstrating strategic ownership, cross-functional leadership, senior-stakeholder influence, business accountability, and measurable impact; prior Director title is not required.
- Understanding of US biosimilar market access, reimbursement, commercialization, customer strategy, adoption, and pharmaceutical regulatory/compliance requirements.
- Experience with forecasting, market research, competitive intelligence, and commercial analytics.
- Strong matrix leadership, communication, presentation, prioritization, and project-management skills.
- Proficiency in Excel, PowerPoint, Word, Outlook, and Teams.
Responsibilities
- Lead US biosimilars portfolio strategy, pipeline assessment, opportunity prioritization, sequencing, and resource recommendations.
- Translate market, customer, payer, reimbursement, pricing, contracting, and competitive insights into differentiated commercial strategies.
- Maintain market and competitor intelligence and recommend portfolio priorities and investment decisions.
- Lead integrated commercial planning and readiness for biosimilar launches and in-line products.
- Establish and evaluate measures for market share, volume, revenue, margin, and profitability, and recommend corrective actions.
- Direct customer-facing strategies and materials in collaboration with Sales, Market Access, Medical Affairs, Regulatory, Legal/Compliance, Finance, Analytics, and Commercial Operations.
- Lead complex initiatives across a matrixed organization and align stakeholders on priorities, timelines, risks, and objectives.
- Communicate strategies, performance, risks, and recommendations to senior leadership and participate in customer meetings as needed.
- Use research, forecasting, competitive intelligence, and analytics to generate insights, dashboards, and executive recommendations.
Benefits
- Discretionary performance bonus
- LTI (based upon eligibility)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
