Paid Search Growth Marketing Manager - US

Perk•Boston, MA

2d•$93,500 - $110,000•Hybrid

About The Position

Perk is hiring a Paid Search Growth Marketing Manager to run paid search in North America, a priority market where Spend is launching in the US. The role owns day-to-day execution across Google Ads and Microsoft Advertising, working to the strategy set by the Senior Manager, Paid Marketing and driving a consistent pipeline of high-quality B2B leads for Sales. It also partners with the SEO team on Answer Engine Optimization (AEO), helping Perk appear in AI answer engines for relevant travel and spend topics. This is a hands-on, data-focused role involving collaboration across Marketing and Sales. The role is based within commuting distance of Perk’s hubs and follows an in-person schedule of three days per week. Compensation combines salary and stock options, with an anticipated base salary of $93,500–$110,000 per year. Actual compensation may vary based on qualifications, experience, and other job-related factors.

Requirements

At least 4 years of hands-on experience managing paid search campaigns, either in-house or at a digital agency.
Excellent working knowledge of Google Ads, including Search, Performance Max, and Remarketing.
Proficiency with Google Ads Editor and/or Microsoft Advertising Editor.
Experience managing B2B lead-generation campaigns at scale.
Strong understanding of search query report analysis, keyword optimization, match types, and bidding strategies.
A track record of delivering against or exceeding growth targets and quarterly OKRs.
Experience with conversion tracking, tag management such as Google Tag Manager, and attribution.
Analytical proficiency with Google Analytics, Looker, or similar tools, and skill with MS Excel or Google Sheets.
Ability to turn campaign data into clear actions and learnings and communicate them to the wider team.
Ability to balance high-level planning with hands-on, day-to-day execution.
A curious, iterative test-and-learn approach, including willingness to stop work that is not effective.
Clear communication skills across teams.
Strong organization and discipline in budget management, account hygiene, and campaign structure.
Up-to-date knowledge of platform changes, advertising features, and industry trends.
Collaborative and cross-functional working style.
Interest in experimenting with AI tools and helping shape how the team uses them.
Ability to work in person three days a week and be based within commuting distance of a Perk hub.

Nice To Haves

Experience with AEO and understanding of how AI answer engines find and cite sources.
Basic knowledge of SEO and its relationship to paid search strategy.
Previous experience at a B2B SaaS company or high-growth startup.
Experience in travel, FinTech, or expense management.
Experience designing full-funnel B2B campaigns connecting brand awareness to demand generation and pipeline.
Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.

Responsibilities

Manage North American paid search campaigns across Google Ads and Microsoft Advertising, including bid management, budget pacing, and campaign optimization.
Conduct search query analysis, keyword expansion, and negative keyword management to maintain efficient, well-structured campaigns.
Use data-driven optimization to improve efficiency and results across in-platform performance and online and offline conversions.
Create, monitor, and analyze A/B tests on ad copy and landing pages.
Analyze competitors and the industry to identify campaign opportunities.
Provide regular performance updates and monthly reporting to management and key stakeholders.
Partner with the SEO team on AEO initiatives so Perk can be found and cited by AI answer engines on relevant travel and spend topics.
Use paid search data, including converting queries, competitor terms, and landing-page performance, to inform AEO priorities and content.
Test and report on how AI-driven search features, including AI Overviews and Google’s AI Max, affect performance and user behavior.
Use AI tools in day-to-day work, including ad copy, keyword research, and performance analysis, and help the team adopt new approaches as AI capabilities evolve.
Work with North America Field Marketing and SDR teams to improve lead quality and strengthen the connection between Marketing and Sales.
Collaborate with global Paid Media, Brand, and Creative teams so paid search supports the wider customer journey.
Maintain relationships with Google and Microsoft platform representatives to stay informed about new features and betas.

Benefits

Competitive compensation and equity ownership in Perk.
20 vacation days and 12 public holidays.
Choice of three medical plans, with company contributions and an HSA when enrolled in an HDHP medical plan.
Dental and vision benefit plans and a Wellhub gym subscription from the start date.
Life and disability policies from the start date, with optional voluntary buy-up coverage.
401(k) plan with company matching contributions.
Partner discounts on pet insurance.
Company events, including an annual summer party.
Spring Health wellbeing support, including access to 12 therapy sessions and 12 coaching sessions for employees and their loved ones.
12–16 weeks of paid parental leave.
16 paid volunteer hours per year.
Up to 20 Work from Anywhere days per year.
A four-week fully paid sabbatical after five years.
Relocation support to move to one of the company’s hubs.