Associate Growth Marketing Manager, Paid Search
About The Position
Hinge Health is seeking a mission-driven growth marketer to own its paid search channel, currently its largest digital paid media channel and a significant driver of enrollments. The role is part of the Growth team’s paid media pod and offers autonomy to shape the work. The successful candidate will develop keyword strategies for new products and categories, balancing channel strategy with hands-on campaign execution and optimization. The position owns paid search end to end across Google Ads and Microsoft Advertising, including branded and non-branded search, Performance Max, and related formats. It translates product-launch insights, audience research, and company goals into channel strategy and experiments; analyzes performance to identify opportunities; and creates reporting, playbooks, and automation—including AI-assisted workflows—to improve channel operations and testing. The role also manages the Google account representative relationship and partners with Creative, Data Science, and the broader Growth team on advertising creative, measurement, and acquisition strategy. This is a hybrid role based in Hinge Health’s San Francisco office. Employees attend in person three days per week for a full eight-hour business day; remote days are worked during core business hours with flexibility. The office is dog-friendly. Travel is not regularly required, though occasional off-site or on-site events may occur. Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing.
Requirements
- At least 3 years of experience managing paid search campaigns, including hands-on Google Ads work with bid settings, campaign structure, and keyword research.
- A proven track record of managing meaningful budgets and achieving acquisition growth and efficiency goals.
- Experience using Mode, Mixpanel, Google Analytics, or similar tools to build reports and analyze performance.
- Ability to own paid search end to end, from strategy and execution through optimization.
- Data-driven experimentation skills, attention to detail, strategic thinking, curiosity, and willingness to learn.
- Interest in making quality care easier to access and in connecting work to Hinge Health’s mission.
Nice To Haves
- Proven success managing a large paid search program with annual budgets of at least $3 million.
- Demonstrated use of Claude Code, Codex, or similar tools to build workflows supporting campaign strategy and execution.
- Working knowledge of SEO and AEO and how they intersect with paid search.
- Experience running structured tests on ad copy, landing pages, and other campaign settings and translating results into action.
- Hands-on Microsoft Advertising campaign management experience.
- A track record of testing emerging ad formats, including ChatGPT Ads.
- Background in healthcare or another regulated industry.
Responsibilities
- Build, launch, and manage paid search campaigns across Google Ads and Microsoft Advertising, including branded and non-branded search, Performance Max, and related formats.
- Translate new product launches, audience research, and company goals into paid search strategy and an experimentation roadmap.
- Analyze performance data and design tests involving messaging, ad formats, and other advertising features.
- Create playbooks, reporting, and automation—including AI-assisted workflows—to support campaign operations and accelerate testing and learning.
- Produce regular reporting on pacing, efficiency, and test results, and turn results into clear next steps.
- Serve as the point of contact for Google account representatives and stay current on features, betas, and policy changes.
- Collaborate with Creative on ad creative, Data Science on tracking and measurement, and the Growth team on the role of paid search in acquisition strategy.
Benefits
- Comprehensive medical, dental, and vision coverage.
- Support for employees and family members with gender-affirming care, family and fertility planning tools, and travel reimbursements when healthcare is unavailable where they live.
- Traditional or Roth 401(k) retirement plan options with a 2% company match.
- Learning and development stipends.
- Discounted company stock through an employee stock purchase plan (ESPP) with payroll deductions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
