Associate Growth Marketing Manager, Paid Search

Hinge Health • San Francisco, CA

1d • Hybrid

About The Position

Hinge Health is seeking a mission-driven growth marketer to own its paid search channel end to end. Paid search is the company's largest digital paid media channel and a significant driver of enrollments. The role is part of the paid media pod on the Growth team and offers autonomy to shape the work. As new products launch, the Associate Growth Marketing Manager will develop keyword strategies to enter new categories and connect more people with Hinge Health care.

The position combines channel strategy with hands-on campaign management, experimentation, optimization, reporting, and workflow development. It works closely with Creative, Data Science, and the broader Growth team, and serves as the primary contact for Google account representatives.

This is a hybrid role based in Hinge Health's San Francisco office. It requires in-person attendance three days each week for a full eight-hour business day. On remote days, employees are expected to work core business hours, with flexibility. Travel is not regularly required, though occasional off-site or on-site events may occur. The workplace is dog-friendly, and physical demands are minimal, involving standard office activities such as sitting, typing, and video conferencing.

Requirements

• At least 3 years of experience managing paid search campaigns.
• Hands-on Google Ads experience managing bid settings, determining campaign structure, and conducting keyword research.
• Proven track record managing meaningful budgets and achieving acquisition growth and efficiency goals.
• Experience using Mode, Mixpanel, Google Analytics, or similar tools to build reports and analyze performance.

Nice To Haves

• Proven success managing a large paid search program, with annual budgets of at least $3 million.
• Demonstrated use of Claude Code, Codex, or similar tools to build workflows supporting campaign strategy and execution.
• Working knowledge of SEO and AEO and how they intersect with paid search.
• Experience running structured tests on ad copy, landing pages, and other campaign settings and translating results into action.
• Hands-on Microsoft Advertising campaign management experience.
• A track record of testing emerging ad formats, including ChatGPT Ads.
• Background in healthcare or another regulated industry.

Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Advertising, including branded and non-branded search, Performance Max, and related formats.
• Translate insights from product launches, audience research, and company goals into channel strategy and an experimentation roadmap.
• Analyze performance data and design tests involving messaging, ad formats, and other advertising features.
• Create playbooks, reporting, and automation—including AI-assisted workflows—to support campaign operations and accelerate test-and-learn cycles.
• Produce regular reporting on pacing, efficiency, and test results, and translate findings into clear next steps.
• Serve as the point of contact for Google account representatives and stay current on features, betas, and policy changes.
• Collaborate with the creative team on ad creative, Data Science on tracking and measurement, and the broader Growth team on acquisition strategy.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Support for employees and family members with gender-affirming care, family and fertility planning tools, and travel reimbursements when healthcare is unavailable locally.
• Traditional or Roth 401(k) retirement plan options with a 2% company match.
• Modern life stipends.
• Learning and development opportunities.
• Discounted company stock through an employee stock purchase plan (ESPP) with payroll deductions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed