Director, Paid Marketing & MarTech

EcoShield • Salt Lake City, UT

11d • Onsite

About The Position

The Director, Paid Marketing & MarTech will build and lead EcoShield’s paid customer acquisition engine, owning paid channel strategy, execution, and P&L, as well as the marketing technology stack. The role manages an annual working media budget scaling into eight figures and is accountable for marketing-attributed revenue, qualified lead volume, connected leads, sales, and blended customer acquisition cost. The director will be hands-on building and optimizing campaigns while the program and team grow, and will work closely with the National Inside Sales organization, the CMO, and Marketing and Analytics leaders.

The position encompasses paid search, paid social, display and video, Local Services Ads, retargeting, direct mail testing, lifecycle email and SMS nurture, measurement design, creative testing, forecasting, and reporting. The director will select and implement marketing technology, establish measurement and conversion feeds, support value-based bidding and incrementality testing, hire and develop paid media and lifecycle specialists as the program grows, and oversee agency and vendor relationships where useful.

The posting’s required qualifications focus on affiliate or partner marketing, including direct program accountability, program development or scaling, major affiliate platform fluency, publisher negotiations, performance partnerships, partner relationship building, and analytical decision-making. Preferred experience includes inside-sales lead generation, home or local services, call tracking and offline conversion feeds, and affiliate compliance and fraud prevention.

This is an in-office role with an expectation of working in the office five days per week. EcoShield describes the work as fast-paced, highly autonomous, and focused on building a new acquisition channel. The company offers competitive compensation, an annual performance bonus program for director-level roles, health, dental, and vision insurance, a 401(k) plan with employer matching, and an open PTO policy.

Requirements

• At least 4 years of experience in affiliate or partner marketing, with direct hands-on responsibility for program results.
• Demonstrated experience building or substantially scaling an affiliate program, ideally from scratch or from a basic state.
• Hands-on fluency with one or more major affiliate networks or SaaS platforms, such as Impact, Commission Junction, Awin, Partnerize, ShareASale, Rakuten Advertising, or Everflow, or similar.
• Track record of negotiating favorable commercial terms with publishers and holding a channel to CAC or ROAS targets.
• Experience with lead generation or performance partnerships, including host-and-post, lead transfer, or pay-per-call models.
• An existing network of publisher and review-site relationships, or a proven ability to build one quickly through cold outreach.
• Strong analytical skills, including the ability to model payouts and margins, evaluate partner quality, and defend decisions with data.
• Self-starting, highly responsive, trustworthy, and able to represent EcoShield to outside partners while operating with real autonomy.

Nice To Haves

• Experience in a marketing organization that drives leads for an inside sales call center.
• Home services, subscription, and/or local services category experience.
• Familiarity with call tracking platforms and offline conversion feeds.
• Experience managing affiliate compliance and fraud prevention at scale.

Responsibilities

• Own the strategy, execution, and P&L for all paid channels, including paid search, paid social, display and video, Local Services Ads, retargeting, and direct mail testing.
• Manage an annual working media budget scaling into eight figures against channel-specific CAC, ROAS, and lead-volume targets.
• Own the marketing technology stack and lead the evaluation, selection, negotiation, and implementation of platforms for tag management, web analytics, call tracking and conversation intelligence, experimentation, and marketing automation.
• Partner with the CMO and Marketing and Analytics leaders to build the program.
• Partner with the Director, Marketing Data & Analytics on measurement design, including offline conversion feeds, value-based bidding, and incrementality testing.
• Run lifecycle email and SMS nurture programs for speed to lead, failed dial revival, and aged lead win back.
• Hire and develop paid media and lifecycle specialists as the program grows, and manage agency and vendor relationships where they add value.
• Partner daily with National Inside Sales on speed to lead and lead-quality feedback loops.
• Increase creative testing velocity through briefs, ad copy, landing-page variants, and offer tests in partnership with CRO.
• Forecast paid lead and sales volumes and provide weekly performance reporting on spend, CAC, and ROAS.

Benefits

• Competitive compensation package, with base salary commensurate with experience.
• Director-level eligibility to participate in the annual performance bonus program.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k) plan with employer matching.
• Open PTO policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed