Senior Director, Marketing Technology & Engineering (MarTech)

Fannie Mae • Plano, TX

5d • $226,000 - $306,000

About The Position

The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for Fannie Mae’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. The role leads the technical team responsible for platforms including the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, and enterprise search.

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives into scalable, secure, reliable technology solutions and establish a roadmap for future marketing capabilities. The role also directs teams that design, produce, test, and implement software, technology, and processes, and maintain IT architecture, large-scale data stores, and cloud-based systems.

This leader oversees marketing technology strategy, platform modernization, data and analytics capabilities, digital experience and search, enterprise partnerships, and team development. The position is eligible to participate in a Fannie Mae incentive program, subject to its terms.

Requirements

• Bachelor’s degree in computer science, computer engineering, information technology, or a related field, or equivalent experience.
• Significant experience in marketing technology, digital technology, or enterprise applications.
• Significant experience partnering with marketing divisions to translate strategic needs into marketing technology capabilities and software stacks.
• Demonstrated experience leading teams and complex cross-functional initiatives that support marketing divisions.
• Extensive CMS experience.
• Strong experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Strong experience with Google Analytics, marketing data, AWS data warehousing, CDP/Customer 360, and digital measurement.
• Experience with CRM, data, analytics, and marketing platform integrations.
• Experience applying UX design principles and Design Thinking methodologies to create customer-centric digital experiences and align solutions with user needs and business objectives.
• Experience leading and developing teams, including performance management, talent development, coaching, mentoring, and succession planning.
• Strong analytical, problem-solving, and project leadership skills.
• Exceptional executive communication and stakeholder management skills.

Nice To Haves

• Drupal experience is strongly preferred.
• Experience with enterprise search technologies such as Coveo is preferred.
• Banking, financial services, or other regulated-industry experience is preferred.
• A master’s degree is listed as an education qualification.

Responsibilities

• Define and execute the marketing technology strategy, architecture, and roadmap in partnership with Marketing and aligned with enterprise objectives.
• Monitor emerging technologies and industry trends, evaluate and champion innovative solutions, and continuously optimize and modernize the marketing technology ecosystem.
• Plan budgets, manage costs, and oversee technology investments to maximize business value.
• Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies.
• Ensure marketing platforms and integrations are secure, scalable, reliable, and maintained according to enterprise technology, risk, and governance standards.
• Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, and emerging technologies such as AI and automation.
• Lead technical strategy for marketing data, customer interaction data, marketing data lakes, Customer 360, analytics, and marketing automation.
• Establish standards for Google Analytics, Data Layer implementation, tagging, UTM tracking, campaign measurement, dashboards, and reporting.
• Ensure Salesforce Marketing Cloud and related platforms support corporate and line-of-business campaigns, personalization, segmentation, and customer journeys.
• Partner with Marketing to turn data and analytics into actionable insights, measurable outcomes, and continuous campaign improvement.
• Own the technical roadmap for Drupal CMS, the corporate website, and supporting digital experience capabilities.
• Oversee site architecture, integrations, design systems, performance, security, accessibility, and implementation of digital capabilities.
• Partner with Marketing to improve customer journeys, content discovery, website performance, and conversion using analytics and industry best practices.
• Ensure digital platforms support SEO, AEO, GEO, and enterprise search strategies, including technologies such as Coveo.
• Influence strategy, decision-making, and innovation across teams, peers, and stakeholders at all organizational levels.
• Serve as the senior technology partner to Marketing leadership, translating business objectives into technical strategies, architectures, and solutions.
• Partner with Technology, Data, Cybersecurity, Risk, Privacy, and business teams to ensure marketing technologies and customer data are appropriately governed.
• Lead and develop high-performing teams through performance management, talent development, coaching, mentoring, and succession planning, while fostering an inclusive, growth-oriented culture.
• Communicate complex technical and business concepts clearly and effectively to senior leadership in executive forums.

Benefits

• A broad range of health, life, voluntary lifestyle, and other benefits and perks intended to enhance physical, mental, emotional, and financial well-being.
• Eligibility to participate in a Fannie Mae incentive program, subject to the program’s terms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior