Senior Director, Marketing Technology & Engineering (MarTech)

Fannie Mae • Plano, TX

7d • $226,000 - $306,000

About The Position

The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for Fannie Mae’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. The role leads teams responsible for the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, enterprise search, and related technologies.

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives into scalable, secure, and reliable technology solutions and to establish roadmaps for future capabilities. The role oversees platform strategy, architecture, modernization, integrations, data and analytics enablement, digital experiences, governance, vendor relationships, budgets, and technology investments. It also serves as a senior technology partner to Marketing leadership and develops high-performing teams through coaching, talent development, and succession planning.

Requirements

• Bachelor’s degree in computer science, Computer Engineering, Information Technology, or a related field, or equivalent experience.
• Significant experience in marketing technology, digital technology, or enterprise applications.
• Significant experience partnering with marketing divisions to translate strategic needs into marketing technology capabilities and software stacks.
• Demonstrated experience leading teams and complex cross-functional initiatives that support marketing divisions.
• Extensive CMS experience; strong experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Strong experience with Google Analytics, marketing data, AWS data warehousing, CDP/Customer 360, and digital measurement.
• Experience with CRM, data, analytics, and marketing platform integrations.
• Experience applying UX design principles and Design Thinking methodologies.
• Strong analytical, problem-solving, and project leadership skills.
• Demonstrated ability to communicate effectively with senior leadership and manage stakeholders.

Nice To Haves

• Drupal CMS experience is strongly preferred.
• Experience with enterprise search technologies such as Coveo is preferred.
• Banking, financial services, or other regulated-industry experience is preferred.
• A master’s-level degree is listed as an additional education qualification.

Responsibilities

• Define and execute the marketing technology strategy, architecture, and roadmap in partnership with Marketing and in alignment with enterprise objectives.
• Monitor emerging technologies and industry trends; evaluate, champion, and drive adoption of innovative solutions while continuously optimizing and modernizing the marketing technology ecosystem.
• Plan budgets, manage costs, and oversee technology investments to maximize business value.
• Apply UX design principles and Design Thinking methodologies to support customer-centric digital experiences and align solutions with user needs and business objectives.
• Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies.
• Ensure marketing platforms and integrations are secure, scalable, reliable, and maintained according to enterprise technology, risk, and governance standards.
• Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, and emerging technologies, including AI and automation.
• Lead technical strategy for marketing data, customer interaction data, marketing data lakes, Customer 360, analytics, and marketing automation.
• Establish standards for Google Analytics, Data Layer implementation, tagging, UTM tracking, campaign measurement, dashboards, and reporting.
• Ensure Salesforce Marketing Cloud and related platforms support corporate and line-of-business campaigns, personalization, segmentation, and customer journeys.
• Partner with Marketing to turn data and analytics into actionable insights, measurable outcomes, and continuous campaign improvement.
• Own the technical leadership and roadmap for Drupal CMS, the corporate website, and supporting digital experience capabilities.
• Oversee website architecture, integrations, design systems, performance, security, accessibility, and implementation of new digital capabilities.
• Partner with Marketing to improve customer journeys, content discovery, website performance, and conversion using analytics and industry best practices.
• Ensure digital platforms support SEO, AEO, GEO, and enterprise search strategies, including technologies such as Coveo.
• Influence strategy, decision-making, and innovation across teams, peers, and stakeholders at all organizational levels.
• Serve as the senior technology partner to Marketing leadership, translating business objectives into technical strategies, architectures, and solutions.
• Partner across Technology, Data, Cybersecurity, Risk, Privacy, and business teams to ensure marketing technologies and customer data are appropriately governed.
• Lead and develop high-performing teams through performance management, talent development, coaching, mentoring, and succession planning, while fostering an inclusive, growth-oriented culture.
• Communicate complex technical and business concepts clearly to senior leadership in executive forums.

Benefits

• Participation in a Fannie Mae incentive program, subject to the program’s terms.
• A comprehensive benefits package including health, life, voluntary lifestyle, and other benefits and perks supporting physical, mental, emotional, and financial well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Director