Rollins Director of Marketing and Communications

Atlanta Speech School•Atlanta, GA

23d•Onsite

About The Position

The Director of Marketing and Communications for the Rollins Center for Language & Literacy, a program of the Atlanta Speech School, leads marketing, communications, and public relations for the Rollins Center and its free online Cox Campus. The Director serves as a spokesperson for the organization’s vision of literacy and justice for all, communicating with diverse audiences to expand the reach and understanding of its work locally, nationally, and internationally. As a member of the Rollins Leadership Team, the Director develops and manages strategic communications while overseeing day-to-day activities. The role works with educators, civic and business leaders, philanthropic and community partners, and other stakeholders, and collaborates with the Rollins Center Leadership Team and the Atlanta Speech School Director of Communications. The position promotes the mission and communicates the impact of language and literacy work to educators, advocates, families, and children.

Requirements

At least 10 years of experience designing and executing marketing, communications, and public relations activities, with demonstrated success.
Proficiency in multiple forms of communication, especially social media, video, web design, and technology.
Clear understanding of search engine optimization (SEO).
Excellent writing, editing, and verbal communication skills.
Strong creative, strategic, analytical, and organizational skills.
Ability to foster productive relationships with a wide range of people.
Ability to manage multiple projects simultaneously.

Nice To Haves

Marketing, communications, and public relations experience in the not-for-profit sector.
Bachelor’s or advanced degree in journalism, marketing, or public relations.

Responsibilities

Create, implement, and measure comprehensive marketing, communications, and public relations programs to increase visibility and strengthen the Rollins and Cox Campus brands.
Facilitate internal and external communications and extend the reach of the organization’s expertise in support of its vision of literacy and justice for all.
Collaborate with the Rollins Center Leadership Team and the Atlanta Speech School Director of Communications.
Develop and maintain a communications strategy aligned with the Rollins Center’s functions, teams, programs, activities, and initiatives.
Create and execute a social media strategy.
Develop a communications framework for Cox Campus course launches, professional learning opportunities, and events.
Write and manage production of internal and external communications, including email campaigns, stakeholder communications, blogs and op-eds, and collateral materials.
Partner with community organizations, academic institutions, and government entities to advocate for the mission and build partnerships that support large-scale change.
Monitor and adjust data-informed communications activities.
Ensure the mission and vision are consistently represented across communications.
Oversee the Atlanta Speech School Rollins Center microsite and Cox Campus marketing website strategy and updates.
Ensure the Cox Campus website represents the Rollins and Cox Campus brands and expertise and maintains a consistent brand identity.
Coordinate media interest with the Atlanta Speech School Director of Communications, maintain contact with target media, and respond appropriately to media requests.
Advise on effective use of the marketing, communications, and public relations budget, including conference and symposium presence and sponsorships.
Lead assigned projects, including cause-related marketing and special events.