Director, Platform Product Marketing

Rapid7 • Boston, MA

4d • $178,500 - $241,500

About The Position

Rapid7 is seeking a strategic, collaborative, and results-driven Director of Product Marketing to lead the Platform Product Marketing function. This senior leader translates product strategy into market execution, ensuring products are effectively positioned, launched, enabled, and adopted across the market. The role leads a team of Product Marketing Managers responsible for positioning, launch strategy, field enablement, and product-focused go-to-market execution across the Rapid7 portfolio. It works closely with Product Management, Sales, Marketing, Customer Success, and Enablement to turn product innovation into clear customer value, differentiated positioning, and measurable business outcomes.

The Director builds and develops a high-performing team, establishes priorities and operating practices, owns product positioning and messaging, and leads the product launch framework. The role partners with Product leadership on commercialization and market readiness, equips customer-facing teams, and develops deep expertise in the products, competitive landscape, and customer buying dynamics. It also advises Product and Revenue leadership on roadmap priorities and go-to-market strategy, and represents Product Marketing in executive planning, product strategy discussions, analyst engagements, customer conversations, and company initiatives.

Rapid7 describes its vision as creating a secure digital world for customers, the industry, and communities. The company protects more than 11,500 customers and has been operating for 20 years. The annual U.S. salary range for this role is $178,500–$241,500, depending on location; the range excludes variable or incentive compensation, equity, and benefits where applicable.

Requirements

• 10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related disciplines within B2B technology or cybersecurity.
• Experience leading and developing high-performing product marketing or go-to-market teams.
• Demonstrated success leading portfolio-level go-to-market strategy, product launches, positioning, messaging, and cross-functional initiatives.
• Strong understanding of SaaS business models, commercial strategy, pricing, packaging, and revenue growth drivers.
• Exceptional communication and storytelling skills, including the ability to translate complex technical concepts into compelling customer-focused narratives.
• Proven ability to influence executive stakeholders and drive alignment across diverse cross-functional teams.
• Strong analytical and strategic thinking skills, with experience using customer, market, competitive, and business insights to inform decisions.
• Bachelor's degree or equivalent professional experience.
• Ability to embody Rapid7's core values and foster a culture of excellence, meaningful impact, and collective success.

Responsibilities

• Build, develop, and scale a high-performing team of Product Marketing Managers; establish team priorities, operating models, best practices, and processes.
• Define and evolve product positioning, messaging, and value propositions across the Rapid7 portfolio.
• Establish and lead the product launch framework in partnership with Product, Marketing, Sales, Enablement, and Customer Success.
• Partner with Product leadership to bring new capabilities and innovations to market and translate product strategy into customer-facing value and go-to-market execution.
• Partner with Sales and Enablement leadership to provide customer-facing teams with messaging, content, tools, and training.
• Develop deep expertise in owned products, competitors, and customer buying dynamics; use this expertise to inform positioning and launch strategy.
• Advise Product and Revenue leadership on roadmap priorities, commercialization approaches, and market readiness plans.
• Represent and advocate for Product Marketing in executive planning, product strategy discussions, analyst engagements, customer conversations, and company initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director