Director, Platform Product Marketing

Rapid7 • Boston, MA

2d • $178,500 - $241,500

About The Position

Rapid7 is seeking a strategic, collaborative, and results-driven Director of Product Marketing to lead the Platform Product Marketing function. The role translates product strategy into market execution, ensuring products are effectively positioned, launched, enabled, and adopted. The director leads Product Marketing Managers responsible for positioning, launch strategy, field enablement, and product-focused go-to-market execution across the Rapid7 portfolio, working closely with Product Management, Sales, Marketing, Customer Success, and Enablement to turn product innovation into clear customer value, differentiated positioning, and measurable business outcomes.

Rapid7 Product Marketing connects customers with solutions that help them manage risk and stay ahead of cyber threats. The team serves as a strategic link between Product, Sales, Marketing, and Customers, driving launches, influencing portfolio direction, shaping market perception, and enabling go-to-market execution.

As leader of the Platform Product Marketing discipline, this role directly influences product adoption, go-to-market effectiveness, and business growth. The director builds and scales a high-performing team, establishes priorities and operating practices, owns product positioning and messaging, leads launch excellence, and translates product strategy into market success. The role also equips customer-facing teams, develops deep product and market expertise, advises Product and Revenue leadership on strategy and readiness, and represents Product Marketing in executive planning, analyst engagements, customer conversations, and company initiatives.

Rapid7 describes its vision as creating a secure digital world for customers, the industry, and communities. It aims to build a dynamic, collaborative workplace where new ideas are welcome and reports protecting more than 11,500 customers. The stated annual salary range in the United States is $178,500–$241,500, depending on location; it excludes variable or incentive compensation, equity, and benefits where applicable. Compensation decisions consider factors including relevant experience, skills, and certifications.

Requirements

• 10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related disciplines within B2B technology or cybersecurity.
• Experience leading and developing high-performing product marketing or go-to-market teams.
• Demonstrated success leading portfolio-level go-to-market strategy, product launches, positioning, messaging, and cross-functional initiatives.
• Strong understanding of SaaS business models, commercial strategy, pricing, packaging, and revenue growth drivers.
• Exceptional communication and storytelling skills, including the ability to translate complex technical concepts into compelling customer-focused narratives.
• Proven ability to influence executive stakeholders and drive alignment across diverse cross-functional teams.
• Strong analytical and strategic thinking skills, with experience using customer, market, competitive, and business insights to inform decisions.
• Bachelor's degree or equivalent professional experience.
• Embody Rapid7's core values to foster a culture of excellence, meaningful impact, and collective success.

Responsibilities

• Build, develop, and scale a high-performing team of Product Marketing Managers.
• Establish team priorities, operating models, best practices, and processes that support consistent execution and business impact.
• Define and evolve product positioning, messaging, and value propositions across the Rapid7 portfolio.
• Establish and lead the product launch framework in coordination with Product, Marketing, Sales, Enablement, and Customer Success.
• Partner with Product leadership to bring new capabilities and innovations to market and translate product strategy into customer-facing value and go-to-market execution.
• Equip customer-facing teams with messaging, content, tools, and training to position and sell Rapid7 products.
• Develop deep expertise in owned products, competitive vendors, and customer buying dynamics; use that expertise to inform positioning and launch strategy.
• Advise Product and Revenue leadership on roadmap priorities, commercialization approaches, and market readiness plans.
• Represent and advocate for Product Marketing in executive planning, product strategy discussions, analyst engagements, customer conversations, and company initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director