Director, Brand + Product Marketing- Too Faced Cosmetics

ELC Beauty LLC•New York, NY

About The Position

The Director, Brand + Product Marketing shapes and leads Too Faced’s global brand and product marketing strategy while directly driving North America strategy and execution. The role turns consumer, cultural, category, and business insights into an innovation pipeline, product positioning, launch strategies, and integrated go-to-market plans that strengthen brand equity and accelerate growth. It partners with executive leadership and cross-functional, regional, and affiliate teams to bring consumer-first products and stories to market. The position oversees global portfolio strategy and launch frameworks, as well as North America market plans, retailer and channel priorities, budgets, performance measurement, and team development.

Requirements

Bachelor’s degree required.
8–10+ years of progressive experience in brand marketing, product marketing, innovation, or related functions, preferably within beauty or consumer products.
Demonstrated success developing global brand strategies, innovation pipelines, product positioning, and large-scale launch plans.
Strong understanding of consumer insights, category strategy, portfolio management, pricing, forecasting, and commercial performance.
Experience leading teams and influencing executive, regional, and cross-functional stakeholders in a matrixed organization.
Exceptional strategic thinking, storytelling, communication, presentation, and project leadership skills.
Passion for beauty, product innovation, culture, and consumer behavior.

Nice To Haves

MBA or advanced degree.

Responsibilities

Define global brand strategy, positioning, and annual marketing priorities in line with business objectives and Too Faced’s brand purpose.
Translate global and North America consumer, cultural, category, retailer, and competitive insights into growth platforms and differentiated brand strategies.
Lead global brand architecture, messaging frameworks, and storytelling principles, translating them into locally relevant North America plans.
Advise executive leadership on brand health, portfolio opportunities, North America market dynamics, and long-term growth.
Identify global and North America opportunities to strengthen brand equity, recruit consumers, and deepen loyalty.
Own global product marketing strategy and the multi-year innovation pipeline across priority categories.
Partner with Product Development and cross-functional teams on concepts, claims, naming, packaging direction, assortment, and pricing architecture.
Develop product positioning and consumer propositions informed by global category trends and North America market insights.
Lead marketing stage-gate deliverables from concept through launch, ensuring strategic clarity, differentiation, global scalability, and North America readiness.
Manage portfolio lifecycle decisions, including hero-product acceleration, renovation, assortment optimization, and discontinuation recommendations.
Lead global go-to-market strategy for launches, franchises, collaborations, and key brand moments, with direct ownership of North America activation.
Develop integrated global launch briefs and North America market plans that align positioning, creative strategy, channel roles, retailer needs, merchandising, education, and commercial objectives.
Partner with Integrated Marketing, Creative, Ecommerce, Earned Media, Sales, and Commercial teams to deliver cohesive North America consumer journeys across paid, earned, owned, retail, and experiential touchpoints.
Set global launch standards, toolkits, and timelines, tailoring strategies for North America retailers, channels, and consumers.
Anticipate risks, resolve cross-functional dependencies, and deliver launches on strategy, on time, and within budget.
Establish global and North America KPI frameworks for brand health, innovation productivity, launch performance, consumer recruitment, and portfolio growth.
Lead post-launch reviews and business performance discussions, translating results into optimization plans and future innovation decisions.
Use consumer research, social listening, retailer intelligence, competitive analysis, and market data to inform strategy and execution.
Partner with Finance, Sales, and Commercial teams to evaluate North America forecasts, pricing, mix, profitability, channel performance, and marketing return on investment.
Provide executive-level recommendations to improve global brand value and North America growth, efficiency, and market share.
Lead and develop direct reports while fostering a high-performance, inclusive, consumer-focused team culture.
Partner with regional and affiliate markets to adapt global strategies while maintaining brand consistency and executional excellence.
Influence senior cross-functional stakeholders across Product Development, Creative, Integrated Marketing, Ecommerce, Finance, and Commercial functions.
Drive annual planning, resource prioritization, budget stewardship, and agency management for brand and product marketing initiatives.
Represent Too Faced with strategic partners, retailers, agencies, and industry stakeholders as appropriate.