Director, Global Packaging Design, Too Faced

ELC Beauty LLC•New York, NY
•$124,200 - $214,450

About The Position

The Director, Global Packaging Design leads the creative development of Too Faced primary and secondary packaging, gifting, and product-related design across the global brand. Working with the Vice President, Creative Director, the role partners with Product Development, Packaging Development, Innovation, and the Director, 360 Creative from the earliest stages of product development through launch. The position develops distinctive packaging that supports product stories and the overall brand vision, while connecting packaging with campaigns and broader launch expression. The role establishes and evolves packaging design systems across product categories, explores structural innovation and packaging materials, and translates product positioning and storytelling into packaging concepts. It leads external creative partners and manages multiple global programs while balancing design quality with technical feasibility, costs, timelines, and business requirements.

Requirements

  • Minimum 10 years of packaging design experience; beauty, fashion, luxury, or other highly designed consumer brand experience is preferred.
  • BA or BFA in Graphic Design, Packaging Design, Industrial Design, Communication Design, or a related field.
  • Exceptional packaging design ability, creative vision, taste level, and attention to detail.
  • Deep experience developing primary and secondary packaging from concept through commercialization.
  • Strong understanding of structural packaging, materials, finishes, decoration techniques, color, and manufacturing considerations.
  • Strong color-matching skills across packaging components, swatches, materials, proofs, samples, and final production.
  • Ability to develop distinctive packaging systems across multiple product categories while maintaining a cohesive brand identity.
  • Strong understanding of the relationship between product concept, packaging, and broader brand storytelling.
  • Ability to collaborate with Product Development, Packaging Development, and Innovation throughout the product lifecycle.
  • Experience working with campaign and brand creative teams to connect packaging with broader launch expression.
  • Ability to visualize and communicate concepts through sketches, mood boards, renderings, prototypes, and presentations.
  • Experience creatively directing packaging agencies, freelancers, illustrators, artists, and specialist partners.
  • Ability to balance creative ambition with feasibility, cost, timelines, and business requirements.
  • Strong communication and presentation skills, including the ability to articulate design vision and decisions across disciplines.
  • Ability to challenge standard practices and identify new approaches to packaging innovation, materials, and consumer experience.
  • Advanced proficiency in Adobe Creative Suite and strong proficiency in Figma.
  • Demonstrated proficiency with generative AI tools and emerging creative technologies.
  • Strong organizational skills and ability to manage multiple projects and priorities.
  • Portfolio required, with work samples demonstrating primary and secondary packaging; structural and graphic packaging design; materials and finishes; gifting or special formats; and packaging systems across products or categories.

Nice To Haves

  • Beauty, fashion, luxury, or other highly designed consumer brand experience.
  • Proficiency in relevant 3D packaging visualization tools.

Responsibilities

  • Lead creative development of primary and secondary packaging, gifting, and product-related design for global launches and brand initiatives.
  • Partner with the Vice President, Creative Director to develop packaging concepts aligned with the brand and product vision.
  • Collaborate with Product Development, Packaging Development, and Innovation from early product development through launch.
  • Work with the Director, 360 Creative to connect packaging with campaign and broader launch expression.
  • Develop concepts using mood boards, sketches, design studies, renderings, prototypes, and other visualization tools.
  • Establish and evolve packaging design systems across product categories while maintaining Too Faced brand identity.
  • Explore structural innovation, materials, finishes, decoration, color, and new packaging formats.
  • Translate product positioning, claims, and storytelling into packaging expression across primary and secondary components.
  • Lead creative development of gifting, sets, limited editions, and special packaging programs.
  • Partner with Packaging Development and external specialists to ensure concepts are technically feasible and maintain the approved design direction.
  • Review packaging throughout development for quality, consistency, and accuracy.
  • Lead and creatively direct packaging agencies, designers, illustrators, artists, comp houses, and specialist external partners.
  • Develop packaging guidelines and systems for consistency across categories, markets, and future extensions.
  • Collaborate with Copy, Marketing, Legal, Regulatory, Regional, and other cross-functional teams throughout packaging development.
  • Manage multiple global packaging programs and priorities while maintaining design quality and attention to detail.

Benefits

  • Eligible participation in a highly competitive bonus program, with the possibility of overachievement based on performance and company results.
  • Participation in a share incentive plan.
  • Health insurance coverage, including medical, dental, and vision insurance.
  • Wellness and family support programs.
  • Life and disability insurance.
  • Retirement savings plans.
  • Paid leave programs.
  • Education-related programs.
  • Paid holidays and vacation time.
  • Other benefits, many of which are subsidized or fully paid by the company.
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