Manager, Social Media - Too Faced Cosmetics
About The Position
The Manager, Social Media executes Too Faced’s social media strategy and content programming across Instagram, TikTok, YouTube, Pinterest, and emerging channels. The role drives daily content planning, publishing, community engagement, and social storytelling to increase brand awareness, cultural relevance, consumer engagement, and business impact. Working with Brand Marketing, Creative, Influencer Relations, Communications, Consumer Engagement, and regional teams, the Manager brings Too Faced’s brand voice to life through social content and real-time consumer engagement. The position calls for someone who is social-first, creative, trend-aware, analytical, and passionate about beauty, culture, and digital storytelling.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
- 4–6 years of experience in social media, digital marketing, content strategy, or community management.
- Strong understanding of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
- Experience managing social calendars and executing content strategies.
- Proficiency with social management, reporting, and analytics tools.
- Strong written communication and storytelling skills.
- Ability to thrive in a fast-paced, collaborative environment.
Nice To Haves
- Experience in beauty, fashion, lifestyle, or consumer brands is preferred.
Responsibilities
- Execute social media strategies aligned with brand priorities, product launches, and marketing campaigns.
- Develop and manage content calendars across owned social platforms.
- Ensure content reflects Too Faced’s bold, playful, and innovative brand voice.
- Partner with Creative teams to develop engaging social-first content formats.
- Support content planning for launches, evergreen storytelling, brand moments, and cultural activations.
- Monitor social channels and engage with consumers and brand advocates.
- Help foster meaningful community interaction and increase brand affinity.
- Identify opportunities to participate in relevant cultural conversations and trends.
- Partner with Consumer Engagement teams on reputation management and escalation procedures.
- Stay informed about social platform trends, emerging technologies, creator behavior, and consumer preferences.
- Identify opportunities to test new content formats, features, and platforms.
- Recommend social ideas to strengthen engagement and reach.
- Partner with Influencer Relations to amplify creator content across social channels.
- Coordinate with Brand Marketing, Communications, Creative, Product Marketing, and E-Commerce teams to align social plans with broader business objectives.
- Support social coverage for events, product launches, influencer activations, and brand experiences.
- Monitor social performance metrics, including engagement, reach, video views, audience growth, and traffic.
- Develop recurring performance reports and recommendations.
- Use insights to optimize content strategies and improve business results.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
