Manager, Product Marketing, Eyes,Lips,LTO - Too Faced Cosmetics
About The Position
The Manager, Product Marketing, Eyes, Lips & LTO drives global strategy, development, and execution of product marketing initiatives across the Eyes, Lips, and Limited-Time Offer categories. The role partners with Product Development, Creative, Consumer Insights, Commercial, and Regional teams to build compelling product stories, deliver successful launches, strengthen category performance, and support Too Faced’s global brand and business growth. The position supports category strategy and translates brand objectives, consumer insights, and market trends into category priorities and product opportunities. It manages product innovation from concept through launch, develops product briefs, guides product recommendations, and coordinates timelines, milestones, risks, and decisions with cross-functional partners. The role develops global launch plans, messaging, success metrics, toolkits, and marketing assets; tracks launch performance; and leads post-launch evaluations. It also works with regional teams on category strategies, launch priorities, rollout planning, assortment recommendations, and market-specific needs. Business and process responsibilities include maintaining marketing tools and documentation and overseeing priorities, budgets, timelines, and cross-functional deliverables.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, brand marketing, innovation, or category management.
- Experience managing product launches and partnering with global or regional teams.
- Strong understanding of product development, go-to-market planning, category performance, and the beauty competitive landscape.
- Excellent strategic thinking, storytelling, communication, and project management skills.
- Strong analytical mindset and ability to translate consumer, market, and financial data into actionable recommendations.
- Proven ability to manage cross-functional relationships and multiple priorities in a fast-paced environment.
- Passion for beauty, product innovation, consumer trends, and the Too Faced brand ethos.
Nice To Haves
- Experience in beauty or consumer products.
Responsibilities
- Support the development and execution of global product marketing strategies for the Eyes, Lips, and LTO categories.
- Translate brand objectives, consumer insights, and market trends into category priorities and product opportunities.
- Partner cross-functionally to develop innovation pipelines and go-to-market strategies.
- Create product positioning, claims, messaging, and storytelling that reinforce the Too Faced brand.
- Monitor category performance and identify opportunities to optimize assortments and support growth.
- Manage product innovation projects from concept through launch.
- Develop product briefs based on consumer insights, trends, competitive activity, and business objectives.
- Partner with Product Development, Packaging, Creative, and Operations to deliver products on time and within scope.
- Guide recommendations across formulas, shades, packaging, naming, claims, and assortments.
- Manage project timelines, milestones, risks, and key decisions throughout the development process.
- Support financial planning to ensure innovation aligns with business objectives.
- Develop global launch plans, key messaging, and success metrics.
- Partner with cross-functional teams to execute cohesive global launches.
- Create launch toolkits and marketing assets to support execution across markets.
- Track launch performance, identify opportunities for optimization, and lead post-launch evaluations to apply learnings to future initiatives.
- Partner with regional teams to align on category strategies and launch priorities.
- Gather and synthesize consumer, competitive, retailer, and market insights.
- Support rollout planning, assortment recommendations, and market-specific needs.
- Promote knowledge sharing, best practices, and executional excellence across regions.
- Manage marketing tools and documentation, including innovation calendars, launch trackers, category plans, and performance reports.
- Oversee priorities, budgets, timelines, and cross-functional deliverables with accuracy and accountability.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
