Area Director of Sales & Marketing - San Diego
About The Position
WS Management Inc. is seeking an experienced, motivated, and results-driven Area Director of Sales & Marketing to lead sales and marketing initiatives for two hotels in the San Diego market. The role combines strategic leadership with hands-on contribution to revenue growth, new-business development, relationship-building, and market strategy. The Area Director will provide leadership and sales guidance across both properties; develop customized sales and marketing plans; partner with General Managers, property sales teams, and corporate leadership to achieve revenue goals; and coach sales professionals. The role also develops key account and community relationships, pursues business across multiple market segments, supports marketing and revenue-management initiatives, and monitors performance, forecasts, and sales activity. WS Management describes its culture as focused on Outrageous Hospitality, developing exceptional people, sustainable business success, and its Three P Philosophy of People, Planet & Profit.
Requirements
- Minimum three years of progressive hotel sales experience, including sales leadership responsibilities.
- Demonstrated success generating new business and increasing hotel revenue.
- Strong understanding of group sales, corporate negotiated accounts, and hospitality market development.
- Experience developing sales strategies, managing pipelines, and coaching sales professionals.
- Strong communication, negotiation, analytical, and organizational skills.
- Ability to work across two properties and balance competing priorities.
- Proficiency with hotel sales systems, CRM platforms, and reporting tools.
- High school diploma or equivalent.
Nice To Haves
- Prior Area Director of Sales, Director of Sales & Marketing, or multi-property sales leadership experience.
- Experience within branded hotels and familiarity with brand sales platforms.
- Knowledge of the San Diego hospitality market and local business community.
- Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience.
Responsibilities
- Provide leadership, strategic direction, and sales guidance for two hotel properties.
- Develop sales and marketing plans customized to each hotel's positioning, business needs, and competitive market.
- Partner with General Managers, property sales teams, and corporate leadership to establish and achieve revenue goals.
- Coach and develop sales professionals through regular collaboration, performance reviews, and hands-on support.
- Create accountability for prospecting, lead conversion, account management, and sales activity.
- Identify cross-selling opportunities across the portfolio.
- Develop and maintain relationships with corporate accounts, meeting planners, organizations, and community partners.
- Pursue business in corporate, government, healthcare, military, leisure, SMERF, and group travel segments.
- Identify new market opportunities and develop strategies to capture additional room nights and revenue.
- Participate in sales calls, client presentations, trade shows, networking events, and community partnerships.
- Grow negotiated accounts, group business, and repeat customers.
- Support meeting, event, and catering sales opportunities where applicable.
- Collaborate on property-specific marketing strategies, promotional campaigns, and digital visibility.
- Identify ways to increase hotel awareness and strengthen relationships in the San Diego market.
- Coordinate with brand partners and marketing resources to improve lead generation and sales performance.
- Support targeted promotions during periods of lower demand.
- Ensure sales and marketing initiatives reflect each hotel's identity and competitive advantages.
- Review market trends, competitive performance, booking pace, account production, and business mix.
- Collaborate with revenue management partners to identify need periods and support profitable pricing decisions.
- Contribute to annual budgets, forecasting, and revenue strategies.
- Monitor performance against sales goals and implement corrective action plans when needed.
- Maintain accurate CRM documentation, sales reporting, contracts, and account follow-up.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
