Area Director of Sales & Marketing – San Francisco

WS Management•South San Francisco, CA

About The Position

WS Management Inc. is seeking an experienced, forward-thinking Area Director of Sales & Marketing to strengthen sales performance, expand market share, and guide sales strategy for its San Francisco area hotel operations. The role provides leadership and strategic direction across two hotel properties, tailoring sales and marketing plans to each hotel's positioning, business needs, and competitive market. It partners with General Managers, property sales teams, corporate leadership, revenue management partners, and brand and marketing resources to achieve revenue goals and improve sales performance. The position also develops business relationships, identifies market opportunities, coaches sales professionals, and uses performance data to support revenue growth. WS Management describes itself as a growing hospitality company focused on Outrageous Hospitality, developing exceptional people, and sustainable business success, guided by its Three P Philosophy of People, Planet & Profit.

Requirements

Minimum three years of progressive hotel sales experience, including sales leadership responsibilities.
Demonstrated success generating new business and increasing hotel revenue.
Strong understanding of group sales, corporate negotiated accounts, and hospitality market development.
Experience developing sales strategies, managing pipelines, and coaching sales professionals.
Strong communication, negotiation, analytical, and organizational skills.
Ability to work across two properties and balance competing priorities.
Proficiency with hotel sales systems, CRM platforms, and reporting tools.
High school diploma or equivalent.

Nice To Haves

Prior Area Director of Sales, Director of Sales & Marketing, or multi-property sales leadership experience.
Experience within branded hotels and familiarity with brand sales platforms.
Knowledge of the San Francisco hospitality market and local business community.
Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience.

Responsibilities

Provide leadership, strategic direction, and sales guidance for two hotel properties.
Develop customized sales and marketing plans based on each hotel's positioning, business needs, and competitive market.
Partner with General Managers, property sales teams, and corporate leadership to establish and achieve revenue goals.
Coach and develop sales professionals through collaboration, performance reviews, and hands-on support.
Create accountability for prospecting, lead conversion, account management, and sales activity.
Identify cross-selling opportunities across the portfolio.
Develop and maintain relationships with corporate accounts, meeting planners, organizations, and community partners.
Target corporate, government, healthcare, military, leisure, SMERF, and group travel segments.
Identify new market opportunities and develop strategies to capture additional room nights and revenue.
Participate in sales calls, client presentations, trade shows, networking events, and community partnerships.
Grow negotiated accounts, group business, and repeat customers.
Support meeting, event, and catering sales opportunities where applicable.
Collaborate on property-specific marketing strategies, promotional campaigns, and digital visibility.
Identify opportunities to increase hotel awareness and strengthen relationships in the San Francisco market.
Coordinate with brand partners and marketing resources to improve lead generation and sales performance.
Support targeted promotions during periods of lower demand.
Ensure sales and marketing initiatives reflect each hotel's identity and competitive advantages.
Review market trends, competitive performance, booking pace, account production, and business mix.
Collaborate with revenue management partners to identify need periods and support profitable pricing decisions.
Contribute to annual budgets, forecasting, and revenue strategies.
Monitor performance against sales goals and implement corrective action plans when needed.
Ensure accurate CRM documentation, sales reporting, contracts, and account follow-up.