Area Director of Marketing

Hersha Hospitality Management LP • Philadelphia, PA

1d • Hybrid

About The Position

The Area Director of Marketing leads the strategic development, positioning, and execution of marketing programs for HHM Hotels’ DMV portfolio, including independent collection hotels and soft-branded or flagged properties. The role partners with the Senior Director of Marketing, General Managers, and Area Sales and Revenue Leadership to support market share, total revenue, and brand visibility. The position is based in the Philadelphia, Pennsylvania office on a hybrid schedule; the posting also states that the candidate must be located in the DMV and willing to work onsite at several hotel locations.

The director develops portfolio marketing strategies, business plans, and budgets; leads cluster marketing, repositioning, and rebranding initiatives; tracks campaign performance and ROI; and manages marketing spend. The role oversees campaign execution, creative briefs, collateral standards, presentations, editorial calendars, content strategy, photoshoots, digital assets, regional events, local partnerships, public relations, and agency relationships. It also maintains organized records of contracts and agreements.

The position requires occasional travel within the U.S. for hotel activations, events, and photo shoots, and a flexible schedule that may include occasional nights and weekends. Physical activities include sitting, typing, speaking on the phone, standing for extended periods, walking, pushing, lifting up to 20 pounds, bending, reaching, stooping, kneeling, and crouching.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or Hospitality/Travel preferred.
• 5–7 years of progressive marketing experience in hospitality or travel.
• Experience managing agency relationships, large budgets, and complex multi-property portfolios.
• Advanced proficiency in Google Analytics, metadata and reporting tools, and digital marketing performance platforms.
• Strong Microsoft PowerPoint and Excel skills for owner reporting and data presentation.
• Working knowledge of graphic design platforms such as Canva or Adobe Creative Suite and content management systems.
• Ability to translate business goals into revenue-generating marketing plans.
• Strong presentation and negotiation skills with General Managers, owners, and external partners.
• Proficiency in directing external agencies, vendors, and cross-functional teams.
• Comfort with analytics, ROI modeling, and financial spend tracking.
• Must be located in the DMV and willing to be onsite at several hotel locations.
• Must be willing to travel minimally within the U.S. for hotel activations, events, and photo shoots.
• Flexible schedule, including occasional nights and weekends, to assist with events.

Nice To Haves

• Account management experience at a digital marketing agency.
• Experience with major hotel systems such as IHG, Marriott, Hyatt, or Hilton.
• Understanding of the hospitality or travel industry and marketing solutions.

Responsibilities

• Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio aligned with HHM revenue goals.
• Lead cluster marketing strategies across independent and branded properties to drive market share and cross-property synergies.
• Lead hotel repositioning and rebranding initiatives with Sales and Revenue Directors, General Managers, and property executive teams.
• Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to stakeholders and property ownership groups.
• Manage and optimize the marketing budget, track channel spending, and adjust allocations based on revenue priorities.
• Collaborate with Corporate Sales and DOSMs to deliver strategic B2B marketing collateral and client pitch decks.
• Oversee marketing campaign execution, develop high-level creative briefs, and set collateral guidelines.
• Direct on-property teams and vendors producing marketing materials to ensure adherence to positioning and brand standards.
• Prepare marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.
• Establish and enforce the DMV region’s master editorial and promotional calendars.
• Set content and storytelling strategy and direct social media agencies, digital partners, and content creators.
• Lead property photoshoots and videography, including concept development, shot-list approval, photographer selection, and final asset approval.
• Oversee asset governance and ensure photo galleries, brand repositories, and digital channels display current, high-resolution media.
• Manage content distribution across channels.
• Direct regional event strategy, including monthly activations, property launches, and community events.
• Negotiate and secure local brand partnerships, cross-promotional tie-ins, and special-offer alliances.
• Develop programming, seasonal room packages, and food-and-beverage concepts tailored to local market trends.
• Drive public relations strategy and agency relationships, including media pitch angles, localized storylines, and crisis communication guidelines.
• Direct local PR agencies and media consultants to maximize press coverage, editorial inclusions, and award nominations.
• Lead executive media tours, influencer hosting, and brand-partnership site visits across DMV properties as needed.
• Maintain organized records of contracts and agreements.

Benefits

• Medical, dental, and vision health insurance.
• Paid time off.
• 401(k) company match.
• Travel discounts.
• Commuter transit and commuter parking benefits.
• Employee assistance and wellness program.
• Educational and professional development.
• Referral bonus program.
• Competitive wages for full-time and part-time opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director