Area Director of Marketing

HHM Hotels (Philadelphia Corporate)•Philadelphia, PA

11d•$115,000 - $120,000•Hybrid

About The Position

The Area Director of Marketing leads strategic development, positioning, and execution of comprehensive marketing programs for HHM Hotels’ high-profile DMV portfolio. The role partners closely with the Senior Director of Marketing, General Managers, and Area Sales & Revenue Leadership to grow market share, total revenue, and brand visibility across independent collection hotels and resorts, as well as soft-branded and flagged properties. The position is described as based in the Philadelphia, Pennsylvania office on a hybrid schedule; the work-environment section also states that the position must be located in the DMV and requires attendance at several hotel locations. The director develops annual marketing strategies, business plans, and budgets aligned with HHM revenue goals; leads cluster marketing, repositioning, and rebranding initiatives; monitors campaign performance and marketing ROI; and manages marketing spend. The role oversees campaign execution, creative briefs, collateral standards, regional editorial and promotional calendars, content and asset governance, property photography and video production, events and partnerships, and public-relations strategy and agency relationships. It also prepares marketing presentations and collaborates with corporate sales teams on B2B materials and client pitch decks. The role involves minimal travel within the United States for hotel activations, events, and photo shoots, and a flexible schedule that may include occasional nights and weekends to assist with events. HHM Hotels describes itself as an equal-opportunity employer and states that it does not discriminate on the listed protected bases.

Requirements

Minimum of 5–7 years of progressive marketing experience in hospitality or travel.
Proven experience managing agency relationships, large budgets, and complex multi-property portfolios.
Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms.
Strong Microsoft PowerPoint and Excel skills for owner reporting and data presentation.
Working knowledge of graphic design platforms such as Canva or Adobe Creative Suite and content management systems.
Ability to translate business goals into revenue-generating marketing plans.
Strong presentation and negotiation skills across General Managers, owners, and external partners.
High proficiency in directing external agencies, vendors, and cross-functional teams.
Comfort with analytics, ROI modeling, and financial spend tracking.
Willingness to be onsite at several hotel locations; the posting states that the position must be located in the DMV.
Ability to meet the stated physical demands, including sitting, typing, speaking on the phone, standing for extended periods, walking, pushing, lifting up to 20 pounds, bending, reaching, stooping, kneeling, or crouching.

Nice To Haves

Bachelor's degree in Marketing, Advertising, Business, or Hospitality/Travel is preferred.
Account Management experience at a digital marketing agency is a plus.
Experience with major hotel systems such as IHG, Marriott, Hyatt, or Hilton is a plus.
Understanding of the hospitality/travel industry and marketing solutions is preferred.

Responsibilities

Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in alignment with HHM revenue goals.
Lead cluster marketing strategies across independent collection and branded assets in the DMV area to drive market share and cross-property synergies.
Lead hotel repositioning and rebranding initiatives with Sales and Revenue Directors, General Managers, and property executive teams.
Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to stakeholders and property ownership groups.
Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities.
Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks.
Oversee marketing campaign execution, develop high-level creative briefs, and set overall collateral guidelines.
Direct on-property teams and vendors producing marketing materials to ensure adherence to positioning and brand standards.
Build and lead marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.
Establish and enforce the master editorial and promotional calendars for the DMV region.
Set content and storytelling strategy and provide direction to social media agencies, digital partners, and content creators.
Lead property photo shoots and videography production, including creative concepting, shot-list approval, photographer selection, and final asset approval.
Oversee asset governance so photo galleries, brand repositories, and digital channels display current, high-resolution media.
Manage content distribution across channels.
Direct regional event strategy, including monthly activations, property launches, and major community events.
Negotiate and secure local brand partnerships, cross-promotional tie-ins, and special-offer alliances to expand audience reach in the DMV.
Conceptualize programming, seasonal room packages, and food-and-beverage concepts tailored to local market trends.
Drive PR strategy and agency relationships, establishing media pitch angles, localized storylines, and crisis communication guidelines.
Direct local PR agencies and media consultants to maximize press coverage, editorial inclusions, and award nominations.
Lead executive media tours, influencer hosting, and brand partnership site visits across DMV properties as needed.
Maintain organized records of contracts and agreements.
Be willing to work onsite at several hotel locations and travel minimally within the U.S. for activations, events, and photo shoots.
Assist with events on a flexible schedule that may include occasional nights and weekends.
Practice safe work habits to ensure safety.