Area Director of Sales & Marketing – San Francisco
About The Position
WS Management Inc. is seeking an experienced, forward-thinking Area Director of Sales & Marketing to strengthen sales performance, expand market share, and guide sales strategy for its San Francisco area hotel operations. The role provides strategic direction and sales leadership across two hotel properties, tailoring sales and marketing plans to each property's positioning, business needs, and competitive market. The Area Director partners with General Managers, property sales teams, corporate leadership, brand partners, and revenue management partners to achieve revenue goals, develop people, pursue business opportunities, and improve sales performance. The position focuses on building business relationships and developing new business across corporate, government, healthcare, military, leisure, SMERF, and group travel segments. It also supports property-specific marketing, meeting, event, and catering opportunities; monitors market and property performance; contributes to budgets and forecasting; and ensures accurate sales documentation and follow-up. The position requires the ability to work across two properties and balance competing priorities.
Requirements
- Minimum three years of progressive hotel sales experience, including sales leadership responsibilities.
- Demonstrated success generating new business and increasing hotel revenue.
- Strong understanding of group sales, corporate negotiated accounts, and hospitality market development.
- Experience developing sales strategies, managing pipelines, and coaching sales professionals.
- Strong communication, negotiation, analytical, and organizational skills.
- Ability to work across two properties and balance competing priorities.
- Proficiency with hotel sales systems, CRM platforms, and reporting tools.
- High school diploma or equivalent.
Nice To Haves
- Prior Area Director of Sales, Director of Sales & Marketing, or multi-property sales leadership experience.
- Experience within branded hotels and familiarity with brand sales platforms.
- Knowledge of the San Francisco hospitality market and local business community.
- Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience.
Responsibilities
- Provide leadership, strategic direction, and sales guidance for two hotel properties.
- Develop customized sales and marketing plans based on each hotel's positioning, business needs, and competitive market.
- Partner with General Managers, property sales teams, and corporate leadership to establish and achieve revenue goals.
- Coach and develop sales professionals through regular collaboration, performance reviews, and hands-on support.
- Create accountability around prospecting, lead conversion, account management, and sales activity.
- Identify cross-selling opportunities to maximize revenue across the portfolio.
- Develop and maintain relationships with key corporate accounts, meeting planners, organizations, and community partners.
- Target corporate, government, healthcare, military, leisure, SMERF, and group travel business segments.
- Identify new market opportunities and develop strategies to capture additional room nights and revenue.
- Participate in sales calls, client presentations, trade shows, networking events, and community partnerships.
- Grow negotiated accounts, group business, and repeat customers.
- Support meeting, event, and catering sales opportunities where applicable.
- Collaborate on property-specific marketing strategies, promotional campaigns, and digital visibility.
- Identify opportunities to increase hotel awareness and strengthen relationships in the San Francisco market.
- Coordinate with brand partners and marketing resources to improve lead generation and sales performance.
- Support targeted promotions during periods of lower demand.
- Ensure sales and marketing initiatives reflect each hotel's identity and competitive advantages.
- Review market trends, competitive performance, booking pace, account production, and business mix.
- Collaborate with revenue management partners to identify need periods and support profitable pricing decisions.
- Contribute to annual budgets, forecasting, and revenue strategies.
- Monitor performance against sales goals and implement corrective action plans when needed.
- Ensure accurate CRM documentation, sales reporting, contracts, and account follow-up.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
