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The Director of Sales and Marketing is responsible for developing and securing group business for a hotel owned and operated by an independent franchisee. The role targets new market segments, corporate clients, tour operators, and event planners while maintaining existing accounts to encourage repeat business. It negotiates proposals and contracts for room rates, food and beverage minimums, and meeting-space rentals, with a focus on profitable deals and hotel revenue. The position monitors competitor pricing, market trends, and industry demand, using tools such as STAR reports to adjust sales tactics. It collaborates with Revenue Management, Catering, and Front Office teams to coordinate group bookings and maximize property revenue. The Director maintains records in property management or CRM systems and presents sales performance metrics to executive leadership. Performance is measured in part by group revenue attainment, lead conversion, and group contract pricing that supports the hotel's average daily rate. The hotel is operated by an independent franchisee, which controls its employment practices and makes decisions about recruiting, hiring, salary, benefits, and compensation. The employee would be employed by the franchisee, not Hilton, and would receive compensation or benefits only if provided by the franchisee.
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Job Type
Full-time
Career Level
Director

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