Director of Trade Marketing

SIGMA-US•Phoenix, AZ

About The Position

Sigma Foods is seeking an experienced Director of Trade Marketing to lead the development and execution of trade marketing strategies that drive brand growth, strengthen customer partnerships, and deliver business results across assigned channels and categories. The role provides strategic leadership across Marketing, Innovation, Sales, and other key functions, translating consumer, category, shopper, and customer insights into commercial strategies, customer programs, new product launches, and point-of-sale initiatives. The Director creates and leads trade marketing initiatives for assigned areas to meet or exceed company objectives, executing marketing strategies in collaboration with Sales, defining and evolving the Trade Marketing Plan, and providing actionable customer insights. The role serves as a key liaison between Marketing, Innovation, Sales, logistics, and assigned areas, and includes leadership of a team, budget oversight, and responsibility for trade promotions, sales campaigns, and point-of-sale materials.

Requirements

Bachelor’s degree in business, marketing, or a related field, or equivalent work experience.
Five years of brand management experience.
Four years of consumer-packaged goods experience.
Three years of supervisory or leadership experience, or one year of supervisory or leadership experience with completion of Sigma Leadership Development Training.
Ability to identify complex problems, review information, collaborate and develop options, and implement solutions.
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely, and articulate ideas clearly verbally and in writing.
Ability to build professional relationships with cross-functional teams while facilitating a collaborative environment.
Demonstrated business acumen, including knowledge and understanding of business issues, priorities, goals, and strategy.
Ability to travel up to 30% of the time.

Nice To Haves

Bilingual in English and Spanish.

Responsibilities

Establish, execute, and manage trade marketing strategies and plans for assigned areas, including product launches, point-of-sale communication, loyalty programs, and campaign development and execution.
Collaborate with stakeholders, including Marketing and Sales, and recommend improvements to their procedures.
Administer trade promotional plans in designated channels and manage and monitor trade marketing investments, including promotional expenses and point-of-sale materials.
Initiate execution of marketing strategies at the point of sale, monitor business results, and provide recommendations to support company goals.
Make recommendations based on sales forecasts, manage sales campaigns, and ensure profitability to the SKU level.
Serve as liaison between logistics and Sales leadership, ensuring inventories meet sales needs for promotions and new product launches.
Gather and analyze customer data and shoppers’ purchasing behavior, and recommend strategic planning and execution based on the data.
Define and execute category business strategies, identify growth opportunities, manage product split by channel, and monitor unoccupied market niches.
Lead the team, including talent attraction and retention, performance management, succession planning, and development and promotion plans.
Oversee budgets, logistics, distribution, and assortment of point-of-sale materials.
Manage promotional activities, including tradeshows and organizational events, and manage sales tools and product communications with stakeholders.
Manage sales modules in the enterprise system and develop new technology to track sales.
Perform other duties as assigned.