Director of Trade Marketing

SIGMA • Phoenix, AZ

4d

About The Position

Sigma Foods is seeking an experienced Director of Trade Marketing to lead trade marketing strategies that drive brand growth, strengthen customer partnerships, and deliver business results across assigned channels and categories. The role provides strategic leadership across Marketing, Innovation, Sales, and other functions, translating consumer, category, shopper, and customer insights into commercial strategies, customer programs, product launches, and point-of-sale initiatives.

The Director creates and leads trade marketing initiatives for assigned areas, collaborates with Sales to execute marketing strategies, defines and evolves the Trade Marketing Plan, and provides actionable customer insights. The position serves as a key liaison between Marketing, Innovation, Sales, logistics, and assigned areas, while leading a team and overseeing budgets, promotional investments, point-of-sale materials, distribution, and sales tools.

Requirements

• Bachelor’s degree in business, marketing, or a related field, or equivalent work experience.
• Five years of brand management experience.
• Four years of consumer-packaged goods experience.
• Three years of supervisory or leadership experience, or one year of supervisory or leadership experience with completion of Sigma Leadership Development Training.
• Ability to identify complex problems, review information, collaborate on options, and implement solutions.
• Ability to communicate across all organizational levels, present complex ideas concisely, and clearly articulate ideas verbally and in writing.
• Ability to build professional relationships with cross-functional teams and facilitate a collaborative environment.
• Business acumen and knowledge of business issues, priorities, goals, and strategy.
• Ability to travel up to 30% of the time.

Nice To Haves

• Bilingual in English and Spanish.

Responsibilities

• Establish, execute, and manage trade marketing strategies and plans for assigned areas, including product launches, point-of-sale communications, loyalty programs, and campaigns.
• Collaborate with Marketing, Sales, and other stakeholders and recommend improvements to team procedures.
• Administer trade promotional plans in designated channels and manage and monitor trade marketing investments, including promotion expenses and point-of-sale materials.
• Initiate execution of marketing strategies at point of sale, monitor business results, and recommend actions to help achieve company goals.
• Make recommendations based on sales forecasts, manage sales campaigns, and ensure profitability to the SKU level.
• Liaise between logistics and sales leadership and ensure inventory meets sales needs for promotions and new product launches.
• Gather and analyze customer data and shopper purchasing behavior, and recommend strategic planning and execution based on the data.
• Define and execute category business strategies, identify growth opportunities, determine product split by channel, and monitor unoccupied market niches.
• Lead the team, including talent attraction and retention, performance management, succession planning, and employee development and promotion plans.
• Oversee the budget, logistics, distribution, and assortment of point-of-sale materials.
• Manage promotional activities, including tradeshows and events, and manage sales tools and product communications with stakeholders.
• Manage sales modules in the enterprise system and develop new technology to track sales.
• Perform other duties as assigned.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director