Director, Trade Marketing

Viking Cruises US • Los Angeles, CA

1d • $155,000 - $170,000 • Hybrid

About The Position

The Director, Trade Marketing leads trade marketing strategy, advisor engagement and integrated communications to support sales growth and a consistent Viking brand experience. Reporting to the Sr. Director, National Accounts, this role partners with Sales, Yield, Marketing, Creative, Digital, and CRM/Data teams to deliver campaigns, educational programs, and sales resources. The Director also leads the team, establishes project priorities, and ensures accurate and timely execution.

This is a hybrid position based in Viking’s Woodland Hills, California office. The role requires working from the office on Mondays and Thursdays, plus one additional weekday each week, in accordance with the company’s hybrid work policy.

Requirements

• At least 8 years of experience performing similar duties in trade strategy, channel or advisor engagement, sales enablement, marketing communications, CRM/lifecycle marketing, advertising, or related business leadership roles, with a demonstrated record of successful results.
• Bachelor’s degree in Marketing, Communications, or Business, or equivalent experience.
• Strong written and verbal communication skills, including editing and the ability to translate product and sales priorities into clear, accurate advisor communications.
• Sound business judgment and the ability to balance brand standards, sales priorities, advisor experience, and execution needs.
• Strong project management skills, including the ability to independently prioritize competing deadlines, collaborate across teams, and coach and develop others.
• Product knowledge, or the ability and willingness to develop the knowledge needed to guide trade decisions and create relevant communications and sales resources.
• Experience with, or the ability to learn, CRM, email marketing, database segmentation, marketing automation, content management, reporting dashboards, and digital learning platforms.
• Ability to analyze campaign and engagement data and present actionable insights, performance measures, and recommendations to leadership.
• A proactive, resourceful approach, strong interpersonal skills, and the ability to gather information and resolve issues with tact.
• Proficiency with Microsoft Office and the ability and willingness to learn additional software as needed.

Nice To Haves

• A marketing background is preferred.
• Travel industry or luxury experience is preferred; knowledge of Viking products is a plus.
• Experience in channel or advisor engagement, trade marketing, lifecycle marketing, CRM, or trade programs is highly desirable.

Responsibilities

• Develop trade marketing and advisor engagement strategies aligned with brand standards, sales goals, and growth objectives.
• Own the integrated trade marketing and advertising calendar, coordinating campaigns, product launches, communications, educational programs, promotions, and events across teams.
• Lead advisor email and lifecycle marketing in partnership with CRM, Data, and Digital teams, including database growth, segmentation, onboarding, triggered campaigns, personalization, and re-engagement.
• Develop trade advertising plans, guide creative execution, and optimize campaigns against business objectives and return on investment.
• Guide trade-facing messaging and sales resources, including campaign landing pages, presentations, videos, training guides, and trade show materials, ensuring accuracy and brand consistency.
• Oversee content and engagement across the Viking Travel Advisor Marketing Center, Viking Travel Advisor Portal, and Viking Travel Advisor Academy, supporting timely updates, advisor education, and platform adoption.
• Lead advisor-facing social strategy, including ISellViking, and coordinate trade award initiatives to strengthen advisor engagement and Viking’s visibility.
• Manage co-op guidelines and partner marketing standards, including offer usage, creative requirements, and approval processes.
• Partner with Sales and Yield to align trade initiatives with available offers, product priorities, and advisor needs; provide budget input and support accurate records.
• Analyze campaign, advertising, and advisor engagement results; recommend quarterly key performance indicators, departmental priorities, and improvements for approval by the Sr. Director, National Accounts.
• Coach and develop team members, manage workloads and deadlines, and proactively address resource needs, risks, and process improvements.

Benefits

• Quarterly bonus based on sales target and team performance against target.
• 401(k) plan with company match.
• Employee Share Purchase Plan (ESPP) for eligible U.S. full-time regular employees.
• Medical, dental, vision, life, and disability insurance at a highly subsidized rate; some plans are fully paid by Viking.
• Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
• Opportunity to take a free and/or discounted cruise.
• Highly subsidized gym membership.
• Discounts on theatres, theme parks, movie tickets, and travel through IATA membership, among other discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Director