The Assistant Director, Marketing and Fan Engagement supports the intercollegiate athletics program by coordinating and helping develop, implement, and activate comprehensive marketing and ticket sales plans. The role includes sponsorship implementation, social media, fan engagement, and organizational branding outreach. It serves as a marketing contact for the athletics department and oversees marketing and fan engagement activities for assigned sports. The position works with student groups, campus organizations, faculty, and staff to promote athletics games and events across campus. It also works with the local community, sponsors, donors, and alumni to market events and create the fan experience, including revenue-generating efforts such as ticket sales. The role is also responsible for game-day production and promotions, special events and community service, and supporting an internship and student-worker program.
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Job Type
Full-time
Career Level
Manager