Assistant Athletic Director, Marketing & Fan Engagement

Quinnipiac University•Hamden, CT

5d•$52,000 - $58,000

About The Position

Quinnipiac University is hiring an Assistant Athletic Director, Marketing & Fan Engagement to develop and execute marketing and fan engagement strategies that strengthen the Quinnipiac Athletics brand, drive attendance, increase community involvement, and improve the game-day experience. Reporting within the marketing and strategic partnerships team, the role promotes the university’s NCAA Division I athletic programs, supports revenue-generating initiatives, and builds connections with students, alumni, fans, and corporate partners in a fast-paced collegiate athletics environment. The position focuses on marketing and promotional campaigns, ticket sales and attendance, sponsorship fulfillment, advertising, social media, student involvement, game presentation, and community events. It also oversees athletic spirit groups and student staff, and requires compliance with NCAA and conference rules. The role requires a bachelor’s degree and 2–3 years of relevant experience; a master’s degree is preferred. The anticipated salary range is $52,000–$58,000. Eligible full-time faculty and staff may receive a benefits package that can include health insurance, life insurance, paid time off, education benefits, and retirement benefits.

Requirements

Bachelor’s degree.
Minimum 2–3 years of experience in the area of expertise.
Experience in sports marketing and event management, preferably at an NCAA Division I institution or professional sports organization.
Significant skill using computer software and social media platforms.
Understanding of NCAA rules and regulations.
Effective communication and organizational skills, including experience in event marketing, sales, advertising, and promotions.
Ability to work nights and weekends.
Ability to be on one’s feet during athletic contests.

Nice To Haves

Master’s degree.
Sports marketing and event management experience at an NCAA Division I institution or professional sports organization.

Responsibilities

Develop and direct annual marketing and promotional campaigns to promote attendance and ticket sales at home athletic events, primarily hockey and basketball.
Fulfill corporate sponsorship components that enhance game presentation and community partnerships.
Develop and write game scripts for game presentation, promotional elements, sponsorship fulfillment, and fan engagement; oversee implementation on game day.
Assist the box office with group sales initiatives and ticket-driven promotions.
Create and implement the advertising plan, paid social campaigns, and branding efforts in coordination with the university’s advertising agency and Quinnipiac Marketing and Communications Department.
Serve as the primary contact for the Office of Student Affairs to increase student involvement and participation in athletic events, and design on-campus marketing initiatives to increase student attendance.
Develop student promotions, giveaways, and in-game contests to improve the game-day experience.
Directly oversee athletic spirit groups, including Pep Band, IceCats, and Sideline Cheer.
Manage the Quinnipiac Athletics Marketing social media account to promote events, increase fan engagement, and enhance brand awareness.
Manage the Bobcat Rewards mobile app and develop and execute engagement initiatives.
Coordinate with Athletic Communications to use social media platforms to engage fans and students.
Establish special events and coordinate game-day promotional activities, as well as community and on-campus events supporting ticket marketing and promotions.
Oversee and train student staff.
Work in compliance with NCAA and conference rules and regulations.
Perform other duties as assigned.