Assistant Athletics Director for Marketing and Fan Engagement

University of San Francisco

1d•$80,000 - $100,000•Onsite

About The Position

The Assistant Athletics Director for Marketing and Fan Engagement is a member of the University of San Francisco Athletic Department and reports to the Chief Revenue Officer for Athletics. The position plans, develops, and implements marketing strategies, branding initiatives, marketing communications, community outreach activities, and game experiences. It collaborates with ticketing to develop partnerships and sales opportunities that increase attendance and revenue, and with Athletics Communications to align messaging, media, and marketing strategies. The role develops campaigns and promotions, manages game-day and digital marketing assets, supports sponsorship obligations and special events, and builds the department’s visibility within the University and the surrounding community. It also supervises marketing staff and game-day teams, coordinates event presentations and communications, and provides customer service to internal and external stakeholders. This is an on-site, full-time position in San Francisco, with an extensive night and weekend work schedule.

Requirements

Bachelor’s degree.
At least 6 years of experience in marketing and/or fan engagement.
Proficiency with Microsoft Office Suite, including Word, Excel, and Outlook.
Proficiency with Adobe Creative Suite, including tools such as Photoshop, After Effects, Illustrator, InDesign, and Premiere, and with music-editing software.
Outstanding administrative and organizational skills.
Leadership experience in intensive, fast-paced environments requiring high-quality production execution.
Strong work ethic, desire to work in collegiate athletics, and proven written and oral communication skills.
Ability to work an extensive night and weekend schedule.
Knowledge of NCAA performances, brands, rules, and regulations.
Demonstrated understanding and execution of game production management, creative content development, and innovative event-production approaches.
Knowledge of the mission and goals of the Athletic Department and University of San Francisco; some knowledge of NCAA and WCC rules and regulations.

Responsibilities

Develop and execute multi-channel marketing campaigns that uphold University brand standards, increase student and fan engagement, and drive revenue and athletic awareness.
Plan and implement promotions and game-day activities, with an emphasis on ticketed sports.
Promote athletic events within the University community, especially to students, faculty, and staff.
Work with ticketing to develop ticketing and marketing plans that promote attendance and generate revenue.
Execute branding initiatives that strengthen the image of the Athletic Department and University.
Collaborate on the execution of social media and video strategic plans.
Create and manage game-day experiences for donors, season ticket holders, community members, and students.
Work with outside agencies to identify sales opportunities and advertising initiatives.
Facilitate departmental obligations associated with sponsorship agreements.
Identify and execute creative ways to attract customers to athletic events.
Maintain digital asset boards, including ribbon, video, and courtside boards.
Create and maintain messaging on campus televisions in the Sobrato Center, Koret Recreation Center, and residence halls.
Create and implement community marketing plans and build relationships with organizations to increase the Athletic Department’s visibility in San Francisco and surrounding areas.
Keep informed about marketing trends and best practices.
Oversee creation of collateral materials, including posters, schedule cards, and flyers.
Develop and coordinate promotional information across social media channels and new technology.
Supervise and coordinate approximately 20–25 student game-day staff for home events.
Coordinate on-field and on-court presentations with University and external constituents.
Write home-event formats to coordinate timing for the public address announcer, band, cheer, and promotions.
Coordinate public address announcer scripts for home events, including sponsor recognition, promotional activities, and upcoming events.
Serve as the department liaison for interaction, scheduling, and coordination with the USF Band, USF Spirit Squad, student organizations, and mascot.
Work with external partners on radio advertisements and social media strategy promoting Men’s Basketball games and the Hilltop Hoops Hour.
Collaborate with the USF Communications Office to provide consistent messaging to University constituents.
Create year-round email campaigns for campus and community groups, including weekly messaging.
Collaborate with the Chief Revenue Officer on marketing plans for special events, including the Tip-Off Gala, Swanson Golf Tournament, Hall of Fame Dinner, and Hilltop Awards.
Facilitate content requests from outside constituents.
Recruit, supervise, and manage the part-time marketing team.
Provide exemplary customer service to internal and external stakeholders.
Supervise marketing team members in sales strategies and execution of plans.
Perform other duties as assigned.