Assistant Athletic Director, Marketing & Fan Engagement

Come work at QU•Hamden, CT

About The Position

Quinnipiac University is hiring an Assistant Athletic Director, Marketing & Fan Engagement to develop and execute marketing and fan engagement strategies that strengthen the Quinnipiac Athletics brand, drive attendance, increase community involvement, and improve the game-day experience. Reporting within the marketing and strategic partnerships team, the role works with internal and external stakeholders to promote NCAA Division I athletic programs, support revenue-generating initiatives, and connect with students, alumni, fans, and corporate partners in a fast-paced collegiate athletics environment. The position leads marketing campaigns, game presentation, student and community engagement, advertising, social media, and promotional activities. It also oversees athletic spirit groups and student staff, and ensures work complies with NCAA and conference rules. The role requires a bachelor's degree and at least 2–3 years of experience in the area of expertise. A master's degree is preferred. The anticipated salary range is $52,000–$58,000.

Requirements

Bachelor's degree.
At least 2–3 years of experience in the area of expertise.
Experience in sports marketing and event management, preferably at an NCAA Division I institution or professional sports organization.
Significant skill using computer software and social media platforms.
Understanding of NCAA rules and regulations.
Effective communication and organizational skills, including experience in event marketing, sales, advertising, and promotions.
Ability to work nights and weekends.
Ability to be on one's feet during athletic contests.

Nice To Haves

Master's degree.
Experience in sports marketing and event management at an NCAA Division I institution or professional sports organization is preferred.

Responsibilities

Develop and direct annual marketing and promotional campaigns to promote attendance and ticket sales at home athletic events, primarily hockey and basketball.
Fulfill corporate sponsorship components that enhance game presentation and community partnerships.
Develop and write game scripts for game presentation, promotions, sponsorship fulfillment, and fan engagement, and oversee their implementation on game day.
Assist the box office with group sales initiatives and ticket-driven promotions.
Create and implement the advertising plan, paid social campaigns, and branding efforts in collaboration with the advertising agency and Quinnipiac Marketing and Communications Department.
Serve as the primary contact for working with the Office of Student Affairs to increase student involvement and participation in athletic events.
Design on-campus marketing initiatives to increase student attendance.
Develop student promotions, giveaways, and in-game contests to improve the game-day experience.
Directly oversee athletic spirit groups, including Pep Band, IceCats, and Sideline Cheer.
Manage the Quinnipiac Athletics Marketing social media account to promote events, increase fan engagement, and enhance brand awareness.
Manage the Bobcat Rewards mobile app, including developing and executing engagement initiatives.
Coordinate with Athletic Communications to use social media platforms to engage fans and students.
Establish special events and coordinate game-day promotions, community events, and on-campus events supporting ticket marketing and promotional initiatives.
Oversee and train student staff.
Work in compliance with NCAA and conference rules and regulations.
Perform other duties as assigned.