Director, AI-Driven Marketing

Iru•Miami, FL

1d•Hybrid

About The Position

Iru is an AI-powered security and IT platform that unifies identity and access, endpoint security and management, and compliance automation. The company serves fast-growing businesses and is backed by General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. The Director, AI-Driven Marketing will partner with the Head of Marketing to set priorities, run the marketing organization’s operating cadence, and drive execution across product marketing, demand generation, brand, content, and marketing operations. This leader will also architect agentic marketing systems—including agents, workflows, shared context, and a design system—that help a lean team operate with the speed and output of a larger organization. The role requires deep marketing expertise alongside hands-on use of Claude and the broader AI ecosystem. The position leads cross-functional initiatives and special projects, builds and deploys AI agents and automations for real marketing workflows, and connects tools such as agents, skills, MCP connectors, APIs, and automation platforms into a unified marketing engine. It owns the marketing context layer and design system, advances AI fluency and adoption across the team, leads the CRO roadmap and lifecycle programs, and defines and reports measures of AI impact to leadership.

Requirements

At least 7 years of experience in B2B SaaS marketing, with knowledge across demand generation, product marketing, brand, and marketing operations, and an understanding of go-to-market systems and the funnel.
At least 3 years leading marketing teams or programs, with a track record of driving work through others and influencing senior stakeholders.
Experience as an early marketing leader at a startup, building programs, teams, and systems from zero.
Proven experience designing and shipping AI agents or automations that run real marketing workflows, not just pilots.
Deep daily use of Claude and similar tools, with strong prompt and context engineering skills.
Comfort with APIs, automation platforms such as n8n, Zapier, or Make, and connecting tools across a stack.
Hands-on experience with HubSpot and GA4, and fluency in funnel metrics, attribution, and conversion rate optimization.
Experience running planning cycles and operating cadences, and turning ambiguity into clear priorities.

Nice To Haves

Experience with Claude Skills or Projects, the Claude API, Claude Code, or building MCP integrations.
Familiarity with Salesforce, Clay, Figma, and business intelligence or attribution tools.
Experience owning brand or design systems, ideally with AI-assisted creative production.
Experience marketing to IT, security, or technical buyers.

Responsibilities

Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand generation, brand, content, and marketing operations.
Lead cross-functional initiatives and special projects from idea through impact.
Design and deploy AI agents and automations for production marketing work, including research, content, campaign operations, reporting, and lifecycle programs.
Connect Claude and the broader tool stack—including agents, skills, MCP connectors, APIs, and automation platforms—into a unified marketing engine.
Build and maintain the marketing context layer, including positioning, messaging, ideal customer profiles, personas, competitive intelligence, and brand voice, as a shared source of truth for people and agents.
Own the marketing design system, including templates, components, and brand standards, to keep AI-assisted creative high-quality and on-brand at scale.
Drive AI fluency and adoption across the team through playbooks, training, and quality-assurance frameworks, with human review where appropriate.
Lead the conversion rate optimization roadmap and lifecycle programs across the website, trials, and nurture.
Define how AI impact is measured, including speed, output, pipeline, customer acquisition cost, and payback, and report results clearly to leadership.