Director, AI-Driven Marketing

Iru•Miami, FL

3d•Hybrid

About The Position

Iru is seeking a technical, AI-native marketing leader to partner with the Head of Marketing and help design how a modern marketing organization operates. The Director, AI-Driven Marketing will drive priorities and operating rhythm across the marketing organization and lead day-to-day execution as an extension of marketing leadership. The role will architect agentic marketing systems—including agents, workflows, shared context, and a design system—to help a lean team deliver at greater speed and scale. The position combines broad B2B marketing expertise with hands-on AI system building. The Director will connect Claude and other tools, establish shared marketing context and standards, support team-wide AI adoption, lead conversion and lifecycle programs, and define how AI’s impact is measured and communicated to leadership. The role works across product marketing, demand generation, brand, content, and marketing operations.

Requirements

At least 7 years of experience in B2B SaaS marketing, with knowledge across demand generation, product marketing, brand, marketing operations, go-to-market systems, and funnel dynamics.
At least 3 years leading marketing teams or programs, with a record of driving work through others and influencing senior stakeholders.
Experience as an early marketing leader at a startup, building programs, teams, and systems from zero.
Proven experience designing and shipping AI agents or automations that run real marketing workflows, not just pilots.
Deep daily use of Claude and similar tools, with strong prompt- and context-engineering skills.
Comfort with APIs, automation platforms such as n8n, Zapier, or Make, and connecting tools across a stack.
Hands-on experience with HubSpot and GA4, and fluency in funnel metrics, attribution, and conversion rate optimization.
Experience running planning cycles and operating cadences and turning ambiguity into clear priorities.

Nice To Haves

Experience with Claude Skills or Projects, the Claude API, Claude Code, or building MCP integrations.
Familiarity with Salesforce, Clay, Figma, and business intelligence or attribution tools.
Experience owning brand or design systems, ideally with AI-assisted creative production.
Marketing background serving IT, security, or technical buyers.

Responsibilities

Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand generation, brand, content, and marketing operations.
Lead cross-functional initiatives and special projects from idea through impact.
Design and deploy AI agents and automations for production marketing workflows, including research, content, campaign operations, reporting, and lifecycle programs.
Connect Claude and the broader tool stack—including agents, skills, MCP connectors, APIs, and automation platforms—into a unified marketing engine.
Build and maintain a marketing context layer covering positioning, messaging, ideal customer profiles, personas, competitive intelligence, and brand voice.
Own the marketing design system, including templates, components, and brand standards, to support high-quality, on-brand AI-assisted creative production.
Drive AI fluency and adoption through playbooks, training, and quality-assurance frameworks, using human review where appropriate.
Lead the conversion rate optimization roadmap and lifecycle programs across the website, trials, and nurture.
Define and report measures of AI impact, including speed, output, pipeline, customer acquisition cost, and payback.