Director of Product Marketing - Microsoft IQ

Microsoft•Redmond, WA

About The Position

Microsoft IQ helps customers turn their data and knowledge into intelligence. The Director of Product Marketing, Microsoft IQ will define and communicate the customer story, set outbound marketing priorities, and equip executives, sellers, partners, and customers to use it. The role partners closely with the Microsoft IQ inbound lead and relevant product teams. It is a hands-on outbound product marketing position that involves writing core materials, aligning contributors, and collaborating with campaign, field, partner, and event teams. Strong editorial judgment and the ability to turn messaging into useful customer conversations are important. The role leads Microsoft IQ’s outbound narrative, messaging hierarchy, and proof points; develops customer, executive, seller, and partner materials; and owns the Microsoft IQ marketing product page. It also leads outbound planning and enablement, coordinates activation with internal and external stakeholders, maintains approved field materials, and uses customer and seller feedback to improve the story and its supporting assets. The position is classified as Product Marketing IC5.

Requirements

Master’s degree in Marketing, Computer Science, Business, or a related field and 4+ years of experience in business; or bachelor’s degree in one of those fields and 6+ years of experience in business; or equivalent experience.
Experience owning product positioning, platform narratives, or outbound product marketing for complex enterprise technology.
Experience taking an enterprise proposition to market and aligning senior contributors across product, engineering, marketing, and sales without relying on direct authority.
Experience with AI, data platforms, cloud services, or agent development and enterprise deployment.
Experience bringing several products or business groups into one customer conversation while preserving clear ownership of individual product stories.
Experience with executive briefings, field enablement, partner marketing, or customer and analyst presentations.

Nice To Haves

Master’s degree in Marketing, Computer Science, Business, or a related field and 8+ years of marketing or sales experience; or bachelor’s degree in one of those fields and 12+ years of experience in business; or equivalent experience.

Responsibilities

Lead the outbound Microsoft IQ narrative, messaging hierarchy, and supporting proof points.
Explain the customer problem, portfolio value, and how relevant components work together without relying on a list of product names.
Partner with the inbound lead on customer priorities, product strategy, and roadmap context.
Validate technical claims and availability with relevant product owners, and accurately explain Microsoft IQ’s relationship to Foundry, Fabric, and adjacent data and agent offerings.
Keep distinct product propositions clear and align evolving portfolio claims with relevant product and marketing owners.
Write and maintain the core Microsoft IQ customer deck, executive briefing narrative, solution overview, frequently asked questions, and seller and partner guidance.
Make materials clear for technical and business decision makers while providing detail for practitioners, and connect the platform story to audience-specific use cases, customer evidence, and practical next steps.
Test materials in customer and field conversations and use the results to improve them.
Own the Microsoft IQ marketing product page and partner with the web team to run experiments, use performance and customer insights to improve clarity and conversion, and evolve the page as the product and positioning mature.
Work with demo and creative roles to make the story tangible.
Prepare and rehearse integrated customer presentations with executive-briefing partners so the story, proof points, and demos address the same customer need.
Lead the Microsoft IQ outbound marketing plan with the inbound lead, setting audience, message, proof-point, and readiness priorities.
Coordinate activation with campaign, event, field, partner, and channel owners, with clear delivery responsibilities.
Maintain an authoritative set of approved Microsoft IQ materials in Seismic and other agreed field-content channels; keep materials findable and usable, retire outdated versions, and maintain clear ownership.
Use customer comprehension, seller feedback, asset use, and briefing outcomes to decide what should change.
Simplify materials and coordination when the effort is not improving customer or seller outcomes.