Director of Product Marketing

Axion•New York, NY

About The Position

Axion Ray is seeking a Director of Product Marketing to shape its product narrative, contribute to go-to-market strategy, and drive adoption among leading manufacturing organizations. The role owns the messaging and execution needed to position Axion Ray’s AI solutions as a market leader in manufacturing quality intelligence. It is a hands-on leadership position that reports to the Head of Marketing and works closely with Product, Sales, and Solutions. The Director will build and scale the product marketing function, develop differentiated messaging, and support revenue growth and adoption.

Requirements

At least 6 years of progressively responsible product marketing experience; exposure to manufacturing, industrial IoT, or AI/analytics products is ideal.
At least 2 years of management experience.
Background in B2B SaaS, data, or AI.
Demonstrated success launching new capabilities and developing value propositions.
Ability to develop differentiated messaging and positioning for technical products for both technical and non-technical audiences.
Strategic thinking and a strong understanding of marketing principles, practices, and techniques.
Experience influencing across groups, with strong communication and presentation skills.
High level of personal credibility.
Ability to collaborate and build relationships with all levels within an organization.
Strong management skills, including recruiting, upskilling, and mentoring.
Strong analytical background and ability to mentor others.
Commercial mindset and deep understanding of how to partner with Sales and Product to drive growth.
Excellent written and verbal communication skills, including the ability to create compelling narratives and content.
Comfort working in a dynamic, rapidly changing startup environment; flexible and hands-on.

Nice To Haves

Experience marketing AI capabilities.
Familiarity with quality management, process optimization, or industrial automation technologies.
Technical background or ability to quickly grasp complex technical concepts and translate them into customer value.

Responsibilities

Own the launch process for new features and products, collaborating cross-functionally to ensure seamless execution and market impact.
Craft product positioning and messaging that differentiates Axion Ray’s solutions in manufacturing, highlighting technical differentiators, AI-driven insights, and ROI.
Develop and refine buyer personas based on manufacturing customer needs, pain points, and decision-making processes.
Create and maintain sales enablement materials, including pitch decks, case studies, battle cards, and product collateral.
Analyze market trends, customer insights, and competitive intelligence to inform product strategy and identify growth opportunities.
Partner with Product and Engineering to influence roadmap decisions based on market feedback and customer requirements.
Measure and report on the effectiveness of product marketing initiatives, using data to optimize messaging and inform future strategy.
Build and mentor a high-performing product marketing team.