Director of Product Marketing

BillingPlatform•Englewood, CO

7d•Hybrid

About The Position

BillingPlatform is an industry-leading, fast-growing SaaS company providing a cloud-based revenue lifecycle management platform that helps global enterprises automate and streamline the quote-to-cash process. The Director of Product Marketing will lead product positioning, messaging, go-to-market strategy, competitive intelligence, pricing and packaging, and sales enablement. The role combines strategic planning, storytelling, and hands-on execution to translate complex enterprise SaaS and financial technology solutions into compelling customer value propositions. It works closely with Product, Sales, Customer Success, Finance, and Marketing to drive product adoption, revenue growth, and market differentiation. The Director will define product marketing priorities and measurable outcomes; own customer profiles, personas, segmentation, and differentiated messaging; lead product launches and go-to-market plans; and develop sales-enablement resources. The role also supports product roadmap discussions with customer and market insights, works across the customer lifecycle to encourage adoption and expansion, develops pricing and value-selling recommendations, creates product marketing content, and establishes repeatable processes while coordinating resources and supporting industry events. The position offers a hybrid work option for candidates in the Denver, Colorado area and requires willingness to travel for customer meetings, conferences, training, and industry events.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven product marketing experience in enterprise B2B SaaS, including positioning, product launches, go-to-market strategy, and sales enablement.
Experience marketing complex technology solutions to business and technical stakeholders across multi-stage enterprise buying processes.
Demonstrated ability to develop differentiated messaging, competitive positioning, and customer-facing content.
Experience with SaaS pricing and packaging, customer research, competitive analysis, and financial modeling.
Strong analytical, communication, storytelling, and cross-functional collaboration skills.
Ability to demonstrate measurable business impact from product marketing initiatives.
Willingness to travel for customer meetings, conferences, training, and industry events.

Nice To Haves

Familiarity with billing, revenue recognition, payments, monetization, or financial technology.
Knowledge of the billing and monetization competitive landscape.

Responsibilities

Define product marketing priorities, performance metrics, and measurable outcomes, including competitive win rates, launch effectiveness, product adoption, and pipeline contribution.
Own ideal customer profiles, buyer personas, market segmentation, and differentiated messaging for business and technical audiences.
Lead product launches and go-to-market strategies, coordinating positioning, messaging, sales readiness, milestones, and post-launch performance.
Develop sales presentations, competitive battlecards, discovery guides, objection-handling resources, customer stories, and training materials.
Conduct market research, competitor analysis, and win/loss reviews to identify trends, customer needs, and differentiation opportunities.
Partner with Product Management to incorporate customer insights, market opportunities, and competitive intelligence into roadmap discussions.
Collaborate with Customer Success on onboarding, product adoption, customer education, cross-sell, expansion, and advocacy.
Develop pricing and packaging recommendations, ROI models, value-selling frameworks, and customer proof points with Product, Sales, and Finance.
Create product marketing content, including case studies, product videos, presentations, blogs, and executive communications.
Establish repeatable product marketing processes, coordinate internal and external resources, and support industry events, conferences, and executive presentations.