Director of Product Marketing
About The Position
The Director of Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth. The role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. It is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives. The role also manages team staffing and direct reports, including their development, performance management, and goal setting. It ensures direct reports understand and follow ethical business practices and the company’s Code of Conduct. The position operates primarily in a professional office environment and may require occasional travel of up to 10% for supplier executive meetings, line reviews, and industry events.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent education and/or experience.
- 10 years of progressive experience in product marketing or a related field.
- 5 years of leadership or people management experience.
- Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives.
- Expertise in product marketing strategy, portfolio management, and go-to-market execution.
- Strong strategic and financial acumen, including budget ownership and ROI optimization.
- Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies.
- Ability to influence senior leadership and drive alignment across complex organizations.
- Advanced understanding of market dynamics, segmentation, and competitive positioning.
Nice To Haves
- Experience leading enterprise-wide product marketing strategy across multiple product lines or business units.
Responsibilities
- Define and lead short- and long-term product marketing strategies to drive sustained growth, market share expansion, and competitive differentiation.
- Direct market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios.
- Oversee development and governance of product marketing content and messaging to ensure consistency and impact across channels.
- Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning.
- Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration.
- Own marketing budget strategy and allocation, evaluating campaign performance to optimize investment outcomes.
- Sponsor and oversee promotional events and industry engagements to strengthen brand presence.
- Ensure compliance with company and department policies and standards; perform other assigned duties.
- Manage direct reports, including staffing, development, performance management, and goal setting.
- Ensure direct reports follow ethical business practices and the company’s Code of Conduct.
Benefits
- Full medical, dental, and vision benefits
- Integrated wellness program
- 401(k) match retirement savings plan
- Paid time off (PTO)
- Holiday pay and floating holidays
- Volunteer time off (VTO)
- Educational assistance program
- Full paid parental and adoption leave
- LifeWorks Employee Assistance Program
- Patterson Perks Program
- Competitive benefits, unique incentive programs, and rewards for eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Director
