Director of Product Marketing

Foresight Works Ltd•New York, NY

14h•$210,000 - $250,000

About The Position

Foresight is hiring its first dedicated product marketing leader to define how the market understands its products and their value. This is a senior, hands-on individual contributor role responsible for building product marketing from the ground up and scaling the function as the company grows. The role will personally develop positioning, sales materials, launches, competitive analysis, demos, website messaging, and customer proof. Foresight provides a platform that connects schedules, field progress, and execution data across parties involved in complex capital projects, helping teams forecast delivery risks and act before delays become missed deadlines. The company serves data-center owners, developers, and general contractors, and is investing in expanding its platform and customer base. The product marketer will help redefine the product and commercial story while drawing on existing customers, data, and demonstrated outcomes. The role works directly with the co-founders, Head of Product, Sales, Customer Success, and customer-facing delivery experts. It owns recommendations on positioning, messaging, and segmentation, and co-owns pricing and packaging decisions with Product and company leadership. The position is US-based, with New York preferred and occasional travel to customer sites required.

Requirements

Have 7+ years of experience in product marketing, product strategy, or similar relevant work in complex B2B, enterprise, or technical software.
Have been the first or an early product marketer at a scaling company, building the function from the ground up.
Have built product marketing that measurably improved how a commercial team sells, with a commercial mindset around win rates, sales cycles, pricing, and retention.
Be excellent at positioning and able to make complex products and markets easy to understand.
Be strong at research and able to turn messy customer and market signals into clear strategic choices.
Be highly hands-on and prefer building over coordinating, without needing a large team or agency to make progress.
Thrive in ambiguity and decide what needs to be done without waiting for a brief.
Be based in the US.
Be able to travel occasionally to customer sites.

Nice To Haves

Experience in construction technology, infrastructure, data centers, energy, industrial software, or another category where technical products intersect with services and the physical world.
Experience marketing a product that was redefining a category rather than competing in a mature software market.
Experience with pricing, packaging, or value-based selling for high-ACV enterprise software.

Responsibilities

Own product marketing end to end for existing and new products, from launch strategy through customer adoption.
Enable Sales with narratives, demos, materials, and competitive context.
Define positioning and messaging across products, audiences, and use cases.
Improve ideal customer profile, segmentation, and buyer understanding through customer, market, and win/loss research.
Build market and competitive intelligence to inform product and commercial strategy.
Develop customer proof through case studies, references, outcomes, and value stories.
Shape pricing and packaging with Product, Sales, and company leadership.