Director of Product Marketing

ROLLER • San Francisco, CA

6h

About The Position

ROLLER is hiring a product marketing leader to ensure the company deeply understands its market and turns new products and capabilities into pipeline, adoption, and commercial growth. The role leads Core Product Marketing and Field Product Marketing teams, connecting global positioning and go-to-market strategy with segment, regional, and sales execution.

The Director will build a continuous understanding of customer needs, market shifts, and adoption barriers using customer and prospect calls, win-loss analysis, disqualification data, competitive research, product usage, and field feedback. They will convert these insights into evidence-based recommendations that influence product strategy, sharpen positioning, strengthen launches, improve win rates, and increase adoption. Success is measured by market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact.

Requirements

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
• Experience leading and developing high-performing Core and Field Product Marketing teams.
• Strong ability and inclination to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls.
• Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis.
• Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions.
• Strong understanding of new product introduction and Product Marketing’s role from discovery and validation through launch and post-launch learning.
• Track record of successfully bringing products to market and driving measurable pipeline, adoption, and revenue impact.
• Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives.
• Strong commercial judgment and understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions.
• Exceptional product demonstration skills, with the ability to communicate customer value and business impact through clear, compelling demos.
• Ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility.
• Strong analytical curiosity, operating discipline, and confidence to challenge assumptions when market evidence points in a different direction.

Responsibilities

• Lead and develop ROLLER’s Core and Field Product Marketing teams, setting ownership, priorities, operating rhythms, and standards for impact.
• Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
• Define and maintain segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and the competitive landscape.
• Develop differentiated positioning, messaging, and market points of view that explain industry direction, implications for attraction operators, and ROLLER’s value.
• Represent the market throughout new product introduction, partnering with Product and Engineering from problem validation through launch and post-launch learning, and providing evidence-based input to product strategy and roadmap decisions.
• Lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive adoption, and deliver measurable commercial outcomes.
• Partner with Customer Success, T&I, Pricing, and Product to interpret usage, adoption, customer feedback, and value-realization signals, and translate findings into actions across product, enablement, communications, and future launches.
• Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with messaging, competitive guidance, demos, proof points, and objection handling.
• Measure product marketing impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.

Benefits

• Competitive compensation and benefits aligned to the level of ownership expected.
• Career growth opportunities, with progression driven by impact and capability and strong performance recognised and rewarded.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed