Director of Product Marketing

Roller • San Francisco, CA

1d

About The Position

ROLLER is a global SaaS company operating in more than 30 countries and serving the leisure and attractions industry. Its software supports ticketing, point of sale, self-service, memberships, kiosks, and digital waivers. The company has more than 300 employees working globally.

The Director of Product Marketing will ensure ROLLER understands its market and turns new products and capabilities into pipeline, adoption, and commercial growth. The role leads Core Product Marketing and Field Product Marketing teams, translating global positioning and go-to-market strategy into segment, regional, and sales execution. It maintains a close view of customer needs, market shifts, and adoption barriers, and converts market evidence into recommendations that inform product strategy, positioning, launches, win rates, and adoption. Success is measured by market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact.

Requirements

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
• Experience leading and developing high-performing Core and Field Product Marketing teams.
• Strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls.
• Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis.
• Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions.
• Strong understanding of the new product introduction process and Product Marketing’s role from discovery and validation through launch and post-launch learning.
• Track record of successfully bringing products to market and driving measurable pipeline, adoption, and revenue impact.
• Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives.
• Strong commercial judgment and understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions.
• Exceptional product demonstration skills and ability to show customer value and business impact through clear, compelling demos.
• Ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility.
• Strong analytical curiosity, operating discipline, and confidence to challenge assumptions when market evidence points in a different direction.

Responsibilities

• Lead and develop the Core and Field Product Marketing teams, establishing ownership, priorities, operating rhythms, and impact standards.
• Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
• Define and maintain market segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and the competitive landscape.
• Develop differentiated positioning, messaging, and market perspectives on industry direction, implications for attraction operators, and ROLLER’s value.
• Represent the voice of the market throughout new product introduction, partnering with Product and Engineering from problem validation through launch and post-launch learning, and providing evidence-based input to product strategy and roadmap decisions.
• Lead go-to-market and adoption strategy for new products and capabilities, with launches designed to generate pipeline, support sales conversion, drive adoption, and deliver measurable commercial outcomes.
• Partner with Customer Success, T&I, Pricing, and Product to interpret usage, adoption, customer feedback, and value-realization signals, and turn findings into actions across product, enablement, communications, and future launches.
• Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with messaging, competitive guidance, demos, proof points, and objection handling.
• Measure product marketing impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.

Benefits

• Competitive compensation and benefits aligned to the level of ownership expected.
• Career growth opportunities as the company scales, with progression driven by impact and capability and strong performance recognised and rewarded.
• A culture described as valuing trust, autonomy, growth, high standards, and psychological safety.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed