Director of Product Marketing

Bioscope AI

About The Position

Bioscope.ai is hiring a hands-on senior product marketing leader to take ownership of go-to-market strategy and execution as the company’s precision longevity platform expands. The role will quarterback product launches from messaging and timelines through launch assets, internal readiness, and outreach to prospects and current customers, partnering closely with product, sales, and leadership. Beyond launches, this role will own product positioning and messaging, sales discovery and demo processes, enablement materials, physician customer stories, competitive tracking, pricing and packaging strategy, product naming conventions, website updates, and educational content and social. The successful candidate will be expected to prioritize independently, write and execute much of the work themselves, and use AI, contractors, and peers to extend their capacity. The role has no inherited team, and building headcount is not the immediate measure of success.

Requirements

At least 8 years of product marketing experience, ideally in B2B SaaS, health tech, or diagnostics.
A record of leading product launches, with the ability to describe the launches and their outcomes.
Ability to set strategy while personally writing positioning documents, battlecards, and landing pages.
Strong prioritization skills, including deciding which launches merit full campaigns and which need more focused support.
Fluency with AI tools and the ability to demonstrate how they accelerate work.
Experience creating sales enablement processes and materials that sales representatives actually used, and ability to explain why they worked.
Interest in and ability to learn about genomics, biomarkers, and clinical data; an MD is not required.
Clear, specific writing without filler.
Comfort working in an early-stage environment where the roadmap and priorities can shift.

Nice To Haves

Experience marketing to physicians, practice owners, or concierge, longevity, or functional medicine audiences.
Background in genomics, diagnostics, or precision medicine.
Experience launching a new category.
Pricing and packaging experience, especially with per-seat or per-patient subscription models.
Partnership or channel marketing experience.
Comfort building and editing websites with modern no-code and AI-assisted tools.

Responsibilities

Own go-to-market launches end to end, including messaging, timelines, assets, internal readiness, and plans to reach prospects and current customers.
Coordinate with product, sales, and leadership to ensure launches are prepared and communicated.
Build and improve the sales discovery and demo process.
Create sales talk tracks, objection handling, battlecards, and timely feature updates for sales representatives.
Maintain clear, consistent product positioning and messaging as the platform expands, translating capabilities into language that resonates with physicians.
Develop accurate, specific case studies with physician customers.
Monitor competitors, assess their claims and positioning, identify how Bioscope.ai can win, and equip sales with competitive information.
Work with leadership on product packaging, tier structure, pricing, and partnership revenue strategy.
Establish scalable naming conventions for products, features, and tiers.
Keep the website current with the product being sold and execute many website updates directly.
Create educational content and social media content for a market still learning about the category, using AI and contractors to increase output.