Director of Product Marketing

9fin•New York, NY

20h•$225,000 - $295,000•Hybrid

About The Position

9fin is an AI platform for global debt markets, centralizing proprietary credit data, analysis, and workflows for more than 300 blue-chip institutions worldwide. The company is moving from a data and intelligence platform to a vertical AI company, offering AI-powered workflows through contextual AI chat and autonomous agents. The Director of Product Marketing will lead positioning, competitive intelligence, and go-to-market launches across 9fin’s product portfolio. This hands-on leadership role is based in New York and leads three senior product marketing managers—one in New York and two in London—with scope to add a fourth team member in 2027. The director will set the function’s strategic direction and personally lead high-impact launches. The role reports to the Chief Product Officer. The position is based in New York, with meaningful overlap with European working hours and periodic travel to London. 9fin operates a hybrid working model. From January 2027, employees will work from their designated office on Tuesdays and Wednesdays; teams may require additional office attendance where appropriate, and employees may work elsewhere during the rest of the week, subject to team needs. 9fin describes itself as a scaling startup that shares its success with employees and offers responsibility, growth opportunities, and a platform to excel. The listed compensation is $225,000–$295,000.

Requirements

10 to 15+ years of B2B SaaS product marketing experience.
Experience leading or managing product marketers.
Proven experience building go-to-market launch processes, not just executing them.
Multi-product positioning experience across different buyer segments.
Strong cross-functional partnership with product, sales, and marketing, and credibility to influence senior stakeholders.
Strong track record creating sales enablement that drives measurable outcomes.
Strong copywriting skills and proven ability to write and edit compelling messaging and product copy.
Analytical mindset and comfort using data and call intelligence to inform strategy.
Meaningful experience using AI to change how a product marketing team works, increasing quality, speed, and leverage.
New York, NY location, with meaningful overlap with European hours and periodic travel to London.

Nice To Haves

Experience in financial data, capital markets, or fintech.
Experience marketing generative AI or agentic products.

Responsibilities

Own the end-to-end launch process across ten product squads, including goal-setting, positioning, marketing launch, sales enablement, and post-launch measurement.
Define and maintain 9fin’s value proposition, ideal customer profile, segment-level messaging, and consistent frameworks across channels.
Build competitive intelligence using win/loss patterns, pipeline signals, and market developments, and equip sales with practical enablement such as battle cards, first-call decks, and demo narratives.
Collaborate with brand marketing to develop a credible AI narrative.
Bring market evidence into roadmap and sequencing decisions as a member of the product leadership team.
Serve as the senior product marketing voice for the US, working closely with product and go-to-market teams.
Partner with demand generation, brand, content, and sales on campaigns, pricing inputs, and customer adoption programs.
Contribute product marketing perspective to pricing and packaging, including for agent-based products.
Represent 9fin externally at industry conferences, in trade press, and before large client audiences.
Lead a team of three senior product marketing managers, with scope to add a fourth in 2027.
Personally lead some of the highest-impact product launches.