Director of Product Marketing

Teladoc Health•McCullom Lake, IL

2d•$170,000 - $185,000•Remote

About The Position

The Director, B2B Product Marketing leads strategy and commercialization for Teladoc Health’s enterprise solutions, translating product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies. This leader connects Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams to ensure solutions are clearly positioned, commercially ready, and tied to member and business outcomes. Reporting to the Head of Product Marketing, this role advances B2B priorities within the broader B2B2C strategy. Success requires simplifying complexity, influencing senior stakeholders, and turning insight into actionable narratives, plans, and tools.

Requirements

8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience.
Enterprise buyer fluency, with demonstrated experience marketing complex products or solutions and navigating multi-stakeholder buying processes.
Proven ability to develop differentiated positioning, value propositions, messaging frameworks, and core commercial enablement assets.
Track record leading product launches and commercial readiness across complex, cross-functional organizations.
Experience using market research, voice-of-customer inputs, and competitive intelligence to shape positioning, roadmap inputs, and commercialization strategy.
Strategic and hands-on leader who can connect narrative, enablement, launch readiness, customer value, and measurement to business outcomes.
Excellent storytelling, executive communication, stakeholder management, influence, and decision-framing skills.
Bachelor’s degree required.

Nice To Haves

Healthcare, digital health, benefits, insurance, technology, or other regulated, multi-stakeholder industry experience preferred.
advanced degree preferred.

Responsibilities

Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers. Translate complex capabilities into clear customer value and align messaging across customer-facing teams.
Create scalable pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training that support acquisition, retention, and expansion. Partner with B2B Marketing, Content, and Creative on broader execution.
Lead B2B go-to-market strategy and commercial readiness for priority offerings. Define audiences, buyer needs, positioning, readiness requirements, and success measures; partner with Product on commercialization and B2B Marketing on activation.
Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion. Connect enterprise value to member awareness, utilization, outcomes, and buyer ROI.
Lead complex initiatives through influence, clarify roles and decisions, and serve as the Product Marketing partner for assigned solutions. Align priorities, resources, launches, and market strategy with the broader portfolio.