Sales Director

Integrity Marketing Group•Scottsdale, AZ

About The Position

The Sales Director drives growth within an assigned territory through agent recruiting, training, and the development and implementation of business plans. The role leads sales strategy and execution, monitors performance and market trends, and equips agents with the tools, guidance, and support needed to grow their businesses. Acting as a primary liaison among agents, Western Asset Protection, and carrier partners, the Sales Director provides professional, high-quality service, develops strategic relationships, supports compliant sales practices, and leads assigned team members toward organizational growth objectives. The position also serves as a market expert on carrier products, plan benefits, networks, market changes, and competitive positioning. It supports agent recruitment and onboarding, develops agents and broker partners through coaching and training, and coordinates with carrier partners on training, marketing, leads, sales events, and other growth opportunities. Travel within assigned territories is required as needed to support agents, recruiting, carrier relationships, and business development.

Responsibilities

Collaborate with leadership to create annual, quarterly, and monthly territory sales strategies and recruiting plans aligned with company growth objectives.
Establish territory KPIs with sales leadership and monitor performance, market trends, and production metrics to identify growth and improvement opportunities.
Oversee development and implementation of business plans for agents and agencies.
Train and support agents on Integrity technology platforms and assist with community marketing, educational seminars, sales appointments, and events.
Identify and pursue new business opportunities, strategic partnerships, and community relationships to expand market presence and sales.
Ensure sales activities comply with insurance regulations, Medicare marketing requirements, carrier guidelines, and company policies.
Participate in recruiting events, seminars, and marketing campaigns; manage prospective agent relationships through recruitment.
Oversee agent onboarding progress, including licensing, contracting, appointments, certifications, and training, and ensure new agents are equipped with a viable business plan.
Develop and maintain agent relationships through engagement, coaching, recognition, support, regular meetings, and business plan reviews.
Provide timely solutions for agent sales, contracting, licensing, certification, enrollment, and operational issues, and promote agent retention and growth.
Serve as a strategic liaison between agents and carrier partners; develop productive carrier relationships and help agents do the same.
Coordinate carrier-collaborated training and educational opportunities, and leverage carrier support, marketing, leads, sales events, co-op funds, and partnerships to drive growth and engagement.
Communicate important market and carrier updates to agents and company leadership.
Lead assigned team members through direction, performance management, clear expectations, accountability measures, and development plans.
Conduct coaching sessions, performance reviews, and team meetings; collaborate with Human Resources and executive leadership on staffing, development, corrective action, and personnel matters.
Foster a collaborative, high-performance culture focused on customer service, growth, and operational excellence.
Serve as the primary market expert and liaison for carrier products, plan benefits, networks, market changes, and competitive positioning.
Ensure training and events meet the needs of new and experienced broker partners and maintain a high standard of quality.
Partner with leadership to develop and implement an annual training plan, and work with carrier partners to provide regular training and collaboration opportunities.
Keep brokers current on product offerings, market changes, regulatory updates, and company policies to support ethical and compliant sales practices.
Attend required company meetings, leadership conferences, training programs, and industry events.
Travel within assigned territories as needed to support agents, carrier relationships, recruiting, and business development.
Perform additional duties and special projects as assigned.