Sales Director

Southlake•Allen, TX
•Onsite

About The Position

D1 Training is hiring one Sales Director to serve its Allen and Southlake, Texas locations, based at either location. The role focuses on turning advertising leads into athletes who attend appointments. The Sales Director owns follow-through from the first inquiry through appointment attendance, builds trust with prospective athletes and their families, and helps them take the next step toward training. The role requires fast responses to new leads during covered working hours, with a one-minute response time as the goal and five minutes as the maximum. Success is measured primarily by conversion from lead to attended appointment, supported by consistent follow-up, daily activity targets, accurate CRM records, and effective handoffs to each location team. The position reports to the owner. D1 Training is a growing fitness franchise with more than 80 facilities open and over 180 in development. It offers sports-science-backed, age-appropriate training programs led by expert coaches, using planned eight-week training cycles for youth athletes and adults.

Requirements

  • Clear, confident phone communication skills and the ability to listen, build trust, and ask for the appointment.
  • Consistent follow-through in a high-volume lead pipeline.
  • Comfort using a CRM and accountability for measurable daily activity and attendance results.
  • A welcoming, professional approach to athletes and families, with enthusiasm for helping people begin training.

Responsibilities

  • Respond rapidly to inbound leads and guide each prospect toward an appropriate appointment at Allen or Southlake.
  • Make 150 outbound calls per working day and schedule 10 appointments daily across both locations.
  • Nurture leads through phone, text, and email follow-up while respecting consent, communication preferences, and opt-outs.
  • Confirm appointments, answer questions, send appropriate reminders, and recover no-shows through timely rescheduling.
  • Record every contact attempt, conversation, next step, booking, and attendance outcome in the CRM.
  • Provide each location team with a clear handoff so prospects arrive expected, informed, and ready for their experience.
  • Review response times, contact rates, appointment attendance, and lead-to-show conversion with the owner, and improve follow-up based on results.
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