Sales Director
About The Position
Cleburne Court, part of Cima Senior Living, is hiring a Sales Director to lead community sales and marketing initiatives for its assisted living and memory care setting in Cleburne, Texas. The role focuses on driving occupancy and achieving census and budget goals through tours, lead follow-up, CRM management, competitive analysis, and outreach. The Sales Director develops quarterly marketing plans with leadership, builds referral and community relationships, and supports the community’s brand and reputation. The position is full-time, Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional weekends and evenings as needed. Compensation is $60,000–$65,000 per year, plus move-in bonuses and credit for experience.
Requirements
- Excellent communication and interpersonal skills, with the ability to build relationships with residents, families, and staff.
- Customer-focused mindset and a caring, compassionate approach to working with seniors.
- Self-motivated and results-driven, with strong organizational, problem-solving, and conflict-management skills.
- Ability to work independently and effectively manage time and priorities.
- 2–4 years of experience; preferably in senior living sales.
- Valid driver’s license.
- At least 18 years of age.
Nice To Haves
- Bachelor’s degree in business, marketing, or a related field (preferred).
Responsibilities
- Lead and execute community sales and marketing initiatives to drive occupancy.
- Conduct tours, follow up on leads, manage the CRM, conduct competitive analysis, and work toward census and budget goals.
- Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths and weaknesses, and performance tracking.
- Build referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
- Manage social media and online reviews to enhance the community’s brand and reputation.
- Coordinate move-ins and maintain marketing materials and reports.
- Uphold confidentiality and professional standards.
Benefits
- Medical, dental, and vision insurance.
- Health Savings and Flexible Spending Accounts.
- Life and AD&D insurance.
- Short- and long-term disability insurance.
- Accident, cancer, critical illness, and hospital indemnity insurance.
- Employee Assistance Program.
- Perks at Work Discount Program.
- Move-in bonuses.
- Credit for experience.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
