Director of Events & Field Marketing

CallMiner•Waltham, MA

4d•Remote

About The Position

CallMiner is hiring a Director of Events & Field Marketing to lead how the company engages in person and regionally across North America and EMEA. Reporting to the Chief Marketing Officer and managing a small events team, this player-coach will set strategy and personally support execution for annual customer conferences, trade shows, webinars, regional field marketing, and customer and partner events. The programs are measured against pipeline and revenue targets, with a focus on creating distinctive, high-quality experiences through close collaboration with marketing, sales, customer success, and product teams. The role owns the global events and field marketing budget, including vendor selection and negotiation, and partners with local EMEA marketing on localized execution while retaining responsibility for EMEA events and field strategy. It also leads performance analysis and reporting, manages and develops the events team, and incorporates AI tools into team workflows to improve efficiency and personalization. The position is remote, with New England preferred, requires U.S. residence and the ability to work Eastern Time, and involves approximately 25–35% travel, with travel volume varying according to the event calendar.

Requirements

6–8+ years of event and field marketing experience in a technology or SaaS marketing environment.
Experience managing an event and field marketing team.
Global experience, primarily across North America and EMEA, including partnership with regional marketing teams.
Experience at early-stage and mid-sized, rapidly growing companies, with a record of building repeatable, scalable programs.
Experience integrating events, field marketing, swag, and gifting into ABM campaign sequences.
Experience managing event and field marketing budgets and negotiating with vendors.
Strong analytical and reporting skills focused on event and field marketing ROI at campaign and aggregate levels.
Creative, trained eye for booth design, event content, and event promotion.
Strong written and verbal communication skills and experience communicating and working with executives.
Experience with technologies supporting in-person events, virtual events, webinars, and gifting.
Hands-on experience using AI tools to improve efficiency and scale personalization in event and field programs.
Based in the U.S. and able to work on Eastern Time, with ability to travel approximately 25–35%; travel varies with the event calendar.
A degree in marketing, communications, or a related field, and/or a degree and relevant experience.

Nice To Haves

Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms.

Responsibilities

Develop the annual North America and EMEA events and webinar strategy around incremental pipeline, pipeline acceleration, and influence targets.
Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation.
Partner with local EMEA marketing on localized execution while retaining ownership of EMEA event and field strategy and budget.
Monitor events and field marketing practices and market changes, adjusting strategy and tactics as appropriate.
Lead the strategy, development, and execution of annual customer conferences, including LISTEN in North America and EMEA.
Coordinate marketing, sales, customer success, and product stakeholders on flagship-event content and experience.
Own the trade show and industry conference program from selection through post-event follow-up.
Manage event logistics and operations, and ensure booth design, content, and promotion reflect brand standards and stand out.
Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA tied to pipeline targets.
Integrate events, field programs, swag, and gifting into broader ABM campaign sequences.
Develop and execute an integrated attendance plan for each event.
Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up.
Work with customer success and channel teams on customer and channel enablement and co-marketing events.
Provide logistical support to customer success for Customer Advisory Board meetings.
Analyze event and field marketing performance, promotion effectiveness, and ROI at campaign and aggregate levels.
Report performance results and recommendations to the CMO and revenue leadership.
Manage, mentor, and develop a small events team as a hands-on player-coach.
Build relationships with sales and customer success leaders and the executive leadership team.
Use AI tools for account and attendee research, personalized invitations and follow-up, event planning documents, and post-event analysis, and build effective practices into the team playbook.