Director of Events & Field Marketing

CallMiner•Waltham, MA

1d•Remote

About The Position

CallMiner is hiring a Director of Events & Field Marketing to lead its in-person and regional marketing presence across North America and EMEA. Reporting to the Chief Marketing Officer and managing a small events team, this player-coach will set strategy and remain hands-on in execution. The role owns annual customer conferences in North America and EMEA, a global trade show program, webinars, and an ABM-aligned field program of executive dinners, roundtables, and partner events, measured against pipeline and revenue targets. The Director will develop the annual events and webinar strategy, manage the global budget across multiple currencies, and partner with the local EMEA marketing team on regional execution. The role brings marketing, sales, customer success, product, and channel stakeholders together to deliver distinctive brand experiences and effective pre- and post-event engagement. It also leads performance analysis and reporting, develops the events team, and incorporates AI tools into event and field marketing practices. The position is remote, with a preference for candidates in the New England area. The candidate must be based in the U.S., able to work on Eastern Time, and able to travel approximately 25–35%, with travel varying according to the event calendar.

Requirements

6–8+ years of event and field marketing experience in a technology or SaaS marketing environment.
Experience managing an event and field marketing team.
Global experience, primarily across North America and EMEA, including partnering with regional marketing teams.
Experience at early-stage and mid-sized, rapidly growing companies, with a record of building repeatable, scalable programs.
Experience integrating events, field marketing, swag, and gifting into ABM campaign sequences.
Experience managing event and field marketing budgets and negotiating with vendors.
Strong analytical and reporting skills focused on event and field marketing ROI at campaign and aggregate levels.
A creative, trained eye for booth design, event content, and event promotion.
Strong written and verbal communication skills, including experience communicating and working with executives.
Experience with technologies that support in-person events, virtual events, webinars, and gifting.
Hands-on experience using AI tools to work efficiently and scale personalization in event and field programs.
Based in the U.S., able to work on Eastern Time, and able to travel approximately 25–35%.
A degree in marketing, communications, or a related field, and/or a degree and relevant experience.

Nice To Haves

Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms.

Responsibilities

Develop the annual events and webinar strategy for North America and EMEA, aligned with incremental pipeline, pipeline acceleration, and influence targets.
Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation.
Partner with the local EMEA marketing team on localized execution while retaining ownership of EMEA events, field strategy, and budget.
Monitor event and field marketing best practices and market changes, adjusting strategy and tactics as appropriate.
Lead the strategy, development, and execution of annual customer conferences, including LISTEN in North America and EMEA.
Coordinate cross-functional teams across marketing, sales, customer success, and product on flagship event content and attendee experience.
Own the trade show and industry conference program from event selection through post-event follow-up.
Manage event logistics and operations and ensure booth design, content, and promotion meet brand standards and differentiate CallMiner.
Partner with sales leadership to develop semi-annual North America and EMEA field marketing programs tied to pipeline targets.
Integrate events, field programs, swag, and gifting into ABM campaign sequences.
Develop and execute integrated attendance plans for events.
Partner with demand generation, BDR, and sales teams on event promotion and follow-up.
Work with customer success and channel teams to plan customer and channel enablement and co-marketing events.
Provide logistical support to customer success for Customer Advisory Board meetings.
Analyze event and field marketing performance, promotion effectiveness, and ROI at campaign and aggregate levels.
Report results and recommendations to the CMO and revenue leadership.
Manage, mentor, and develop a small events team while setting direction and remaining hands-on.
Build relationships with sales and customer success leadership and the executive leadership team.
Use AI tools to improve account and attendee research, personalization, planning documents, and post-event analysis, and incorporate effective practices into the team playbook.