Director of Communications, Marketing & Events - Virginia

HR Anew•Alexandria, VA

9d•$105,000 - $120,000•Hybrid

About The Position

CHC: Creating Healthier Communities is seeking an accomplished, hands-on communications and marketing leader to lead the day-to-day execution of integrated marketing, communications, digital engagement, and events that advance the organization’s mission and support growth. The role emphasizes demand generation, marketing funnel performance, qualified lead development, and initiatives supporting revenue, sponsorship, membership, and donor engagement. The successful candidate will combine strategic thinking with practical execution, creating content and campaigns, producing events, analyzing results, and leading a small team. The Director reports to the Chief Executive Officer and receives functional direction from the Fractional Chief Brand and Marketing Officer. The position collaborates across CHC to turn approved strategies into measurable results. It is a full-time, exempt role based in Alexandria, Virginia, with a hybrid schedule requiring two onsite days per week. Additional onsite participation, occasional evening or weekend commitments, and travel of up to 30 percent may be required.

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, business, or a related field, or an equivalent combination of education and relevant professional experience.
Eight or more years of progressive experience in marketing, communications, or a closely related discipline, including responsibility for executing campaigns and delivering measurable results.
Three or more years of experience supervising, coaching, and developing staff.
Demonstrated success in demand generation, marketing funnel management, qualified lead development, and digital marketing performance.
Significant experience planning and producing large-scale, national, multi-city, or complex stakeholder events.
Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
Proficiency with Microsoft 365, customer relationship management systems, digital marketing platforms, and analytics tools.
Strong expertise in demand generation, marketing funnel management, lead nurturing, conversion optimization, and performance analytics.
Exceptional writing, editing, storytelling, presentation, and stakeholder communication skills.
Demonstrated success executing integrated marketing, digital engagement, and brand communications initiatives.
Proven ability to plan and produce complex events that deliver exceptional participant experiences.
Effective people leadership, project management, budgeting, and vendor management capabilities.
Sound judgment, initiative, adaptability, and ability to collaborate across organizational functions while independently managing competing priorities.

Nice To Haves

Experience in nonprofit, healthcare, public health, health equity, association, or other mission-driven organizations.
Experience supporting fundraising, sponsorships, membership, workplace giving, or revenue-generating initiatives through marketing and communications.
Experience in media relations, crisis communications, and social impact storytelling.
Experience collaborating with executive leadership in a matrixed organization.
Certified Meeting Professional, Accredited in Public Relations, or comparable professional credential.

Responsibilities

Execute targeted marketing campaigns to attract, engage, nurture, and convert prospective audiences into qualified opportunities.
Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
Collaborate with Growth, Advancement, Membership, and other teams on marketing initiatives supporting fundraising, sponsorships, digital giving, membership growth and retention, and other revenue opportunities.
Execute marketing and communications plans, maintain brand consistency, and oversee website content, email marketing, social media, search visibility, and digital campaigns.
Monitor marketing performance and use data to improve engagement and conversion.
Develop narratives, reports, multimedia content, executive communications, and thought leadership opportunities that elevate CHC’s programs, community impact, and national visibility.
Plan, promote, and produce organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences.
Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes; provide actionable insights.
Lead and develop assigned staff, oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution of approved initiatives.