Director of Field & Events Marketing

Gc Ai•San Mateo, CA

About The Position

GC AI is hiring a Director of Field and Event Marketing to scale its in-person events and field programs into a pipeline engine supporting a fast-growing sales team. The role owns every event and field program, from executive dinners and invite-only forums to major conferences and the GC AI Summit. It will build a field marketing team aligned with sales leaders across Strategic, Enterprise, and EMEA, and launch the field program internationally. The Director reports to the CMO and works closely with the CRO and sales leadership. Daily partners include Account Executives, SDRs, Demand Generation, Revenue Operations, Product Marketing, Brand, and Customer Success. Demand Generation owns account-based programs and target-account tiers; this role brings those accounts together in person and owns event- and field-sourced pipeline, performance reporting, and program execution. GC AI is a distributed company hiring across the United States and Canada, with team members across North America and soon Europe. The company uses a hub model with coworking, customer dinners, and team and company offsites. Team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of an office, work together Tuesdays, Wednesdays, and Thursdays. Those outside office locations should expect up to 10% travel, and more for customer-facing roles. This role requires comfort with frequent travel. GC AI describes its pace as relentless and expects urgency, ownership, good judgment, and comfort with ambiguity. Full-time employees receive medical, dental, and vision coverage; life and disability insurance; a retirement plan; parental leave; job-related learning and development funding; in-office meal credits; paid time off and sick days; company holidays and additional “Me Days”; a home office setup allowance; cell phone reimbursement; and relocation support.

Requirements

10+ years of experience in B2B field or event marketing.
At least 3 years of experience leading a team.
A demonstrated record of owning event and field pipeline, supported by measurable results.
Experience managing a large events portfolio on a seven-figure budget.
Comfort participating in pipeline reviews and working with Account Executives on major deals.
Operational rigor across vendors, contracts, budgets, and on-site execution.
Hands-on experience with HubSpot, attribution, and event ROI dashboards.
High-growth startup experience and comfort with frequent travel.

Nice To Haves

Experience in legal AI or marketing to in-house legal teams.
AI-native working approach, including using AI for attendee briefings, personalized invitations, and post-event analysis.
Experience pairing events with account-based programs and target-account tiers.

Responsibilities

Own event- and field-sourced pipeline in coordination with Demand Generation, contributing to marketing’s pipeline target.
Report weekly on meetings booked, pipeline created, and cost per qualified opportunity.
Own the event roadmap, including the GC AI Summit, sponsored conferences, executive forums, and dinners.
Design event experiences, including venue, guest list, conversation, and follow-up, and measure subsequent engagement.
Evaluate events for audience fit and pipeline potential and allocate budget to programs that produce meetings.
Run major events as integrated campaigns, covering target lists and ICP definition, pre-event promotion, strategy and execution, follow-up, and measurement.
Pair field marketers with sales leaders across Strategic, Enterprise, and geographic assignments.
Run executive dinners and roundtables centered on target accounts, with an Account Executive owner for each.
Launch the field program internationally.
Require pre-booked Account Executive meetings and follow-up within 24 hours for every event.
Hire and lead field marketers and event managers, as well as agencies and vendors.
Manage event vendors, contracts, budgets, and on-site execution.

Benefits

Comprehensive medical, dental, and vision coverage for employees and their families.
Life and disability insurance.
Retirement plan.
Parental leave.
Up to $3,000 per year for job-related learning and development.
DoorDash credits for in-office breakfast, lunch, and dinner.
15 PTO days, 5 sick days, and opportunities to accrue more PTO.
15 company holidays and 3 additional “Me Days.”
$500 home office setup allowance for new hires.
$50 per month toward cell phone bills.
Relocation support.