Director of Field & Events Marketing

GC AI

2d•$190,000 - $240,000

About The Position

GC AI is hiring a Director of Field and Event Marketing to scale its in-person events and field programs into a pipeline engine. The role owns every event and field program, from executive dinners and invite-only forums to major conference sponsorships and the GC AI Summit. It will build a field marketing team aligned with sales leaders across Strategic, Enterprise, and the new EMEA team in London. Reporting to the CMO, the Director works closely with the CRO and sales leadership and partners with Account Executives, SDRs, Demand Generation, Revenue Operations, Product Marketing, Brand, and Customer Success. Demand Generation owns account-based programs and target-account tiers; this role turns those accounts into relevant in-person experiences and measurable pipeline. The role requires urgency, ownership, sound judgment, and comfort working in ambiguity and at a fast pace. GC AI is a distributed company with team members across North America and soon Europe. It uses a hub model with coworking sessions, customer dinners, and team and company offsites. Team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of an office, work together Tuesdays, Wednesdays, and Thursdays. The company currently hires across the United States and Canada. For people located outside an office area, travel may be up to 10%, and more for customer-facing roles.

Requirements

At least 10 years of experience in B2B field or event marketing.
At least 3 years of experience leading a team.
A demonstrated record of owning event and field pipeline, supported by results.
Experience managing a large event portfolio on a seven-figure budget.
Comfort participating in pipeline reviews and working closely with Account Executives on major deals.
Operational rigor across vendors, contracts, budgets, and on-site execution.
Hands-on experience with HubSpot, attribution, and event ROI dashboards.
High-growth startup experience.
Comfort with frequent travel.
Ability to work with urgency, ownership, and good judgment in ambiguous, fast-paced conditions.

Nice To Haves

Experience in legal AI or marketing to in-house legal teams.
AI-native working practices, such as using AI for attendee briefings, personalized invitations, and post-event analysis.
Experience pairing events with account-based programs and target-account tiers.

Responsibilities

Own event- and field-sourced pipeline in coordination with Demand Generation, contributing to marketing’s pipeline goal.
Report weekly on meetings booked, pipeline created, and cost per qualified opportunity.
Own the event roadmap, including the GC AI Summit, sponsored conferences, executive forums, and dinners.
Design memorable event experiences, including the venue, guest list, conversation, and follow-up, and measure attendee actions afterward.
Evaluate events for audience fit and pipeline potential, and allocate budget to programs that generate meetings.
Run major events as integrated campaigns, from target-list and ICP definition through pre-event promotion, event strategy and execution, and post-event follow-up and measurement.
Pair field marketers with sales leaders across Strategic, Enterprise, and geographic assignments.
Run executive dinners and roundtables focused on target accounts, with an Account Executive owner for each.
Launch the field program internationally.
Ensure every event has pre-booked Account Executive meetings and 24-hour follow-up.
Hire and lead field marketers and event managers, as well as agencies and vendors.
Manage event vendors, contracts, budgets, and on-site execution.