Field & Events Marketing Manager

Ravenna • Seattle, WA

6d

About The Position

Ravenna is seeking a creative, highly organized Field & Events Marketing Manager to build brand awareness, generate pipeline, and support growth through events and experiences. This hands-on role owns the events program end to end, from major industry conferences to executive dinners, and works closely with Sales, Marketing, leadership, customers, vendors, and strategic partners. The manager will also develop co-marketing initiatives that extend Ravenna’s reach and create new business opportunities.

The role includes setting event strategy, calendar, and budget; delivering conferences and signature events; developing field programs with Sales; and managing event campaigns from pre-event outreach through lead follow-up and performance measurement. It also coordinates partner marketing, event content and collateral, content capture, and event inventory. The position suits someone comfortable with the pace of a startup, attentive to details, and able to turn creative concepts into memorable experiences. Travel for conferences and company events is expected.

Requirements

• At least 3 years of experience in field marketing, event marketing, or related B2B marketing roles; SaaS or enterprise technology experience is preferred.
• Experience owning events end to end, from planning and budgeting through execution and measurement.
• Exceptional project management skills, attention to detail, and ability to manage multiple priorities.
• Creative eye for branding, event experiences, and memorable marketing moments.
• Strong cross-functional collaboration skills and experience working with Sales, Marketing, vendors, and partners.
• Comfort managing budgets, tracking performance, and measuring event impact.
• Proactive, resourceful approach and willingness to work hands-on in a fast-moving startup.
• Willingness to travel for conferences and company events.

Nice To Haves

• Experience marketing IT, security, identity, or AI technology.
• Familiarity with account-based marketing and enterprise sales cycles.
• Experience with HubSpot or similar CRM and marketing automation platforms.
• Experience supporting partner co-marketing programs.

Responsibilities

• Own Ravenna’s event strategy, calendar, and budget, prioritizing opportunities that build brand awareness and drive pipeline.
• Plan and execute industry conferences, including sponsorships, booth design, speaker opportunities, vendors, logistics, and on-site execution.
• Lead signature events such as supper clubs, executive dinners, happy hours, and curated experiences in key markets.
• Partner with Sales to develop targeted field programs that engage priority accounts, strengthen customer relationships, and accelerate deals.
• Develop booth experiences, activations, and branded swag.
• Manage vendor relationships, contracts, timelines, event logistics, and budgets.
• Support partner and customer webinars as part of the events program.
• Partner with Demand Generation and Sales on pre-event campaigns, targeted outreach, and meeting generation.
• Build attendee and account lists; manage invitations, registration, and event communications.
• Oversee lead capture and coordinate with Marketing Operations and Sales on lead routing, follow-up, and nurture.
• Develop post-event strategies that turn engagement into qualified opportunities and measurable pipeline.
• Track attendance, meetings, pipeline impact, and ROI, and build repeatable processes to improve event results.
• Collaborate with leadership and strategic partners on joint marketing initiatives that expand reach and drive pipeline.
• Coordinate partner events, webinars, conference activations, and co-branded campaigns.
• Work with internal teams and partners on messaging, creative assets, promotion, and execution.
• Identify ways to leverage partner and investor relationships for events, speaking opportunities, and brand visibility.
• Measure engagement and pipeline impact from partner marketing activities.
• Coordinate event-related presentations, signage, one-pagers, and promotional materials.
• Organize event photography, video, customer interviews, and other content capture.
• Repurpose event content into social posts, customer stories, and recap videos in collaboration with the marketing team.
• Share insights from event conversations to inform messaging, campaigns, and go-to-market strategy.
• Manage event inventory, swag, and branded materials.

Benefits

• Competitive salary; the company aims to pay at the top of the market for exceptional talent.
• Meaningful equity, with early team members able to share in the company’s success.
• Choice of hardware and work setup to support the employee’s workflow.
• Flexible paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed